going viral with video content marketing | explania | internet world

Going Viral with Video Content Marketing

Geert Coppens CEO, Explania.com

Internet World – May 11, 2011

About Explania• Development of high-quality multimedia content for:

– Content Marketing and Market Education– Corporate Communication & Product Marketing– E-learning & People Development

• Hosting and distribution via Explania.com• For delivery on any screen: PC, TV, mobile, tablet…• In multiple languages (>20, including Chinese, Arab, Russian, …)

• To help our customers reach their business objectives

Some Customers

Going Viral with Video Content Marketing

Agenda

What is Content Marketing?Why Video?Viral ContentImpact on SEO

Going Viral with Video Content Marketing

Content Marketing:Stop selling, start giving

Explania.com - 2011

Explania.com - Timo Mouton - 2011

www.willitblend.com

Explania.com - 2011

“Regardless of what business you’re in, you’re really in the content business.”

Gary Vaynerchuk

Explania.com - 2011

Joe Pulizzi

Explania.com - 2011

Joe Pulizzi:

“Content marketing is a marketing technique of creating and distributing

relevant and valuable content to attract, acquire, and engage

a clearly defined and understood target audience – with the objective of driving profitable

customer action.

Explania.com - 2011

What Content Marketing is NOT

Explania.com - 2011

Going Viral with Video Content Marketing

Explania.com - Timo Mouton - 2011

Why Focus on Video?People are busy and impatientShort attention spansSound, motion, interaction grab and keep attention

Explania.com - 2011

Joe Pulizzi:

“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in

reconciling neutral content with a positive return.”

Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video

http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/

Explania.com - 2011

Video drives Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain video78% of Internet users watch video3,4 minutes average video length

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Video drives Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos viewed each month

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Video drives SEOSearch generates highest volume to web video contentVideo SEO is 53 times more likely to drive a first page result than traditional SEOCTR rates are higher in video results

Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

Going Viral with Video Content Marketing

Explania.com - Timo Mouton - 2011

Embedding: Viral Distribution

When do people share content?

EntertainingFunWeirdAmazing

InformativeRelevantValuable

Interesting

Explania.com - 2011

Social Media: Viral Spreading

How Viral Video can Improve SEO Results

A few Tips & TricksMap your ecosystemCommunicate to your ecosystemKeep feeding the birds

Explania.com - 2011

Explania.com - Timo Mouton - 2011

Internet Sources 01/12/2010 – 26/01/2011:http://www.reelseo.com/content-marketing-video-social-media/http://www.reelseo.com/video-xml-sitemaps-video/http://contentmarketingtoday.com/category/content-marketing/video/http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/http://www.webvideomarketing.org/http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/http://www.emarketer.com/Article.aspx?R=1008070http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educatedhttp://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Videohttp://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-loucahttp://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-materialhttp://www.toprankblog.com/2011/01/content-marketing-tips-5/

Thank you

Questions?

gc@explania.comTwitter: @Explaniawww.explania.com

Explania.com - 2011