global strategies for wipro wipro = western and indian a
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GLOBAL STRATEGIES FOR WIPRO
A Report on making and implementation of strategies of WIPRO Ltd.
WIPRO=Western Indian Vegetable Products Limited
• Presented By • Abhishek
Agarwal(91002)• Gokul Nath(91019)• Dhruval
Dholakia(91043)• Ritu Agarwal(91044)• Manish T.N
Singh(91053)• Sweta Agarwal(91059)
Powered By: PHOENIX
Fast Facts
$5 billion revenues(2008-2009)
5 year CAGR of 22% by revenue
Fast Facts
853 active enterprise customers
25 near-shore development centres including 2 in Middle East
Fast Facts
Presence in 35 countries
97,810+ employees worldwide belonging to 56 nationalities
VISIONVISIONMISSIONMISSION
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Brand Evolution Mid-1970s
Late 90s: “ Applying Thought”
2005-06 onwards: “Spirit ofWipro”
6 Wipro Beliefs1. Respect the individual2. Be a business leader3. Accomplish all tasks in aSuperior manner4. Maintain the highest ethical standards5. Serve customers well6. Measure performance based on long term profitability
4 Wipro Values1. Human Values: 2. Integrity: 3. Innovative Solutions4. Value for money
Spirit of Wipro1. Intensity to win2. Act with Sensitivity3. Unyielding Integrity
STRATEGIC ALLIANCESFive-year engagement with British Petroleum
Multi-year deal with a leading infrastructural company
Wipro acquires NOKIA's mobile TV software Unit
Wipro acquires mpower and NewLogic
GE to integrate healthcare unit with Wipro
SWOT Analysis
BALANCE SCORECARD
Perspective Parameter Weight Measurement Performance Score Unacceptable Acceptable Excellence
Finance Stock Price 2.5 Rs. 636.2 1.3 0 - 400 400 - 800 800+Profit Margin 4 Rs. Crores 828.29 2.5 0 - 200 200 - 1000 1000+Sales 3.5 Rs. Crores 5857.8 2.2 0 - 1000 1000 - 5500 5500+
10 6
Customer Satisfaction 6 percentage 62% 3.1 0 - 30 30 - 70 70+Retention 4 percentage 65% 2.9 0 - 30 30 - 70 70+
10 6
Internal Business Process Asset TO ratio 4 6.86 3.5 0 - 3 3 - 6 6+Income/employee 6 Rs. Lacs 21.46 5.5 0 - 15 15 - 20 20+
10 9
Learning and Growth Innovation / R & D 10 8.5 0 - 3 3 - 7 7+10 8.5
Overall Performance 10 7.375
WIPRO Technologies Ltd.
Strategic Business Units
SBU MARKET SHARE
COMPETITOR
C MARKET SHARE
RELATIVE MS
REVENUE GROWTH
REVENUE(in billion
Rs.)
WIPRO TECHNOLOGIE
S1.2 IBM Global
services 14 0.085 7 174.41
WIPRO INFOTECH 8.7 IBM Global
services 10.8 0.805 18 34.56
WIPRO LIGHTING 8.1 PHILIPS 35 0.231 10 5.2075
WIPRO INFRA ENGG. 70 Larson and
Tubro 15 4.67 4 7.145
WIPRO CONSUMER
CARE 8.74 HUL 50.34 0.1736 11 15.6225
WIPRO BPO 21.9 GENPACT 36.25 0.60413 11.90 17.25
BCG MATRIX
-5-3-11357
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18
20
TECHNOLOGIES
INFOTECH
BPO
CONSUMER CARELIGHTING
INFRASTRUCTURE
BCG MATRIX-WIPRO LTD.
Revenue
PERCEPTUAL MAPPINGFIRM Innovativen
essCustomer satisfaction
Integrity
Effectiveness
Timelines
Pricing
Customer support
Employee Satisfaction
Wipro Technologies
7.2 69 7.4 6.9 6.9 7.9 7.2 8
Infosys 7.6 73 7.1 7.6 7.4 7.4 7.7 6.8
TCS 6.4 77 9 8.3 8 8.8 8.3 8
CTS 6 72 7.2 7 6.8 8.1 8.8 6.8
IBM 7.8 84 7.8 9 7.4 7.1 7.1 5
Accenture 5.5 66 5.5 6.5 5.9 4.6 5.7 5.7
Capgemini 5 63 5.8 6.9 6.4 5.5 6.8 7
Apart from Acquisitions
Effective risk management
Extensive Distribution Network
Service Line Expansion
Quality Leadership
Investing in Human Resource
Suggestions
Product Line Expansion
Product Diversification
BrandingStrategic Alliance
with Retail Companies
Investing in R&D Services
Words of Wisdom
We are selectively looking at acquisitions...it will be a string of smaller ones," Wipro Chairman Azim Premji told reporters on the sidelines of a conference here. Premji said Wipro is focusing on the domestic sector
Words of Wisdom
Ayan Mukerji, Head of Europe Operations, Wipro Technologies said, “Today, Wipro has grown to become a leading IT Services company in the UK. Both the centers at Reading and London will be a key hub for recruiting, training of local staff and also gives an opportunity to offer an onsite development center premises to more customers.”
Words of Wisdom
“We will continue to invest in building and designing new low-cost products for the Indian market. Going forward, we will launch new price points to reach out to the large masses in smaller towns and villages that were not getting adequate health facilities so far,” said Wipro chairman Azim Premji.
“Healthcare is somewhat recession-proof when compared to other verticals, and Wipro already had assets needed to establish a bigger healthcare practice,”-Rajiv shah who heads healthcare unit
Words of Wisdom
“That’s something our clients really like, the in-between solution,” Suraj Prakash, vice president of Wipro’s Atlanta Development Center told GlobalAtlanta. “The vision is to set up a Bangalore in Atlanta,” said Joydip Mukherji, Wipro’s head of operations in Atlanta.
WIPRO IN NEWS
“Wipro buys some Yardley businesses for $45.5 million”
Yardley is a very strong brand and will help complete our portfolio of products,” said VineetAgrawal, president, Wipro Consumer Care and Lighting
THANK YOU
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