global strategies for wipro wipro = western and indian a

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It is a PPT on Business Strategies of a Conglomerate, presented by Students of FORE school of Management, FMG-18A

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Page 1: Global Strategies for Wipro Wipro = Western and Indian A
Page 2: Global Strategies for Wipro Wipro = Western and Indian A

GLOBAL STRATEGIES FOR WIPRO

A Report on making and implementation of strategies of WIPRO Ltd.

WIPRO=Western Indian Vegetable Products Limited

• Presented By • Abhishek

Agarwal(91002)• Gokul Nath(91019)• Dhruval

Dholakia(91043)• Ritu Agarwal(91044)• Manish T.N

Singh(91053)• Sweta Agarwal(91059)

Powered By: PHOENIX

Page 3: Global Strategies for Wipro Wipro = Western and Indian A

Fast Facts

$5 billion revenues(2008-2009)

5 year CAGR of 22% by revenue

Page 4: Global Strategies for Wipro Wipro = Western and Indian A

Fast Facts

853 active enterprise customers

25 near-shore development centres including 2 in Middle East

Page 5: Global Strategies for Wipro Wipro = Western and Indian A

Fast Facts

Presence in 35 countries

97,810+ employees worldwide belonging to 56 nationalities

Page 6: Global Strategies for Wipro Wipro = Western and Indian A

VISIONVISIONMISSIONMISSION

W

I

P

R

O

W

I

P

R

O

Page 7: Global Strategies for Wipro Wipro = Western and Indian A

Brand Evolution Mid-1970s

Late 90s: “ Applying Thought”

2005-06 onwards: “Spirit ofWipro”

6 Wipro Beliefs1. Respect the individual2. Be a business leader3. Accomplish all tasks in aSuperior manner4. Maintain the highest ethical standards5. Serve customers well6. Measure performance based on long term profitability

4 Wipro Values1. Human Values: 2. Integrity: 3. Innovative Solutions4. Value for money

Spirit of Wipro1. Intensity to win2. Act with Sensitivity3. Unyielding Integrity

Page 8: Global Strategies for Wipro Wipro = Western and Indian A

STRATEGIC ALLIANCESFive-year engagement with British Petroleum

Multi-year deal with a leading infrastructural company

Wipro acquires NOKIA's mobile TV software Unit

Wipro acquires mpower and NewLogic

GE to integrate healthcare unit with Wipro

Page 9: Global Strategies for Wipro Wipro = Western and Indian A

SWOT Analysis

Page 10: Global Strategies for Wipro Wipro = Western and Indian A

BALANCE SCORECARD

Perspective Parameter Weight Measurement Performance Score Unacceptable Acceptable Excellence

Finance Stock Price 2.5 Rs. 636.2 1.3 0 - 400 400 - 800 800+Profit Margin 4 Rs. Crores 828.29 2.5 0 - 200 200 - 1000 1000+Sales 3.5 Rs. Crores 5857.8 2.2 0 - 1000 1000 - 5500 5500+

10 6

Customer Satisfaction 6 percentage 62% 3.1 0 - 30 30 - 70 70+Retention 4 percentage 65% 2.9 0 - 30 30 - 70 70+

10 6

Internal Business Process Asset TO ratio 4 6.86 3.5 0 - 3 3 - 6 6+Income/employee 6 Rs. Lacs 21.46 5.5 0 - 15 15 - 20 20+

10 9

Learning and Growth Innovation / R & D 10 8.5 0 - 3 3 - 7 7+10 8.5

Overall Performance 10 7.375

WIPRO Technologies Ltd.

Page 11: Global Strategies for Wipro Wipro = Western and Indian A

Strategic Business Units

Page 12: Global Strategies for Wipro Wipro = Western and Indian A

SBU MARKET SHARE

COMPETITOR

C MARKET SHARE

RELATIVE MS

REVENUE GROWTH

REVENUE(in billion

Rs.)

WIPRO TECHNOLOGIE

S1.2 IBM Global

services 14 0.085 7 174.41

WIPRO INFOTECH 8.7 IBM Global

services 10.8 0.805 18 34.56

WIPRO LIGHTING 8.1 PHILIPS 35 0.231 10 5.2075

WIPRO INFRA ENGG. 70 Larson and

Tubro 15 4.67 4 7.145

WIPRO CONSUMER

CARE 8.74 HUL 50.34 0.1736 11 15.6225

WIPRO BPO 21.9 GENPACT 36.25 0.60413 11.90 17.25

Page 13: Global Strategies for Wipro Wipro = Western and Indian A

BCG MATRIX

-5-3-11357

0

2

4

6

8

10

12

14

16

18

20

TECHNOLOGIES

INFOTECH

BPO

CONSUMER CARELIGHTING

INFRASTRUCTURE

BCG MATRIX-WIPRO LTD.

Revenue

Page 14: Global Strategies for Wipro Wipro = Western and Indian A

PERCEPTUAL MAPPINGFIRM Innovativen

essCustomer satisfaction

Integrity

Effectiveness

Timelines

Pricing

Customer support

Employee Satisfaction

Wipro Technologies

7.2 69 7.4 6.9 6.9 7.9 7.2 8

Infosys 7.6 73 7.1 7.6 7.4 7.4 7.7 6.8

TCS 6.4 77 9 8.3 8 8.8 8.3 8

CTS 6 72 7.2 7 6.8 8.1 8.8 6.8

IBM 7.8 84 7.8 9 7.4 7.1 7.1 5

Accenture 5.5 66 5.5 6.5 5.9 4.6 5.7 5.7

Capgemini 5 63 5.8 6.9 6.4 5.5 6.8 7

Page 15: Global Strategies for Wipro Wipro = Western and Indian A
Page 16: Global Strategies for Wipro Wipro = Western and Indian A
Page 17: Global Strategies for Wipro Wipro = Western and Indian A

Apart from Acquisitions

Effective risk management

Extensive Distribution Network

Service Line Expansion

Quality Leadership

Investing in Human Resource

Page 18: Global Strategies for Wipro Wipro = Western and Indian A

Suggestions

Product Line Expansion

Product Diversification

BrandingStrategic Alliance

with Retail Companies

Investing in R&D Services

Page 19: Global Strategies for Wipro Wipro = Western and Indian A

Words of Wisdom

We are selectively looking at acquisitions...it will be a string of smaller ones," Wipro Chairman Azim Premji told reporters on the sidelines of a conference here. Premji said Wipro is focusing on the domestic sector

Page 20: Global Strategies for Wipro Wipro = Western and Indian A

Words of Wisdom

Ayan Mukerji, Head of Europe Operations, Wipro Technologies said, “Today, Wipro has grown to become a leading IT Services company in the UK. Both the centers at Reading and London will be a key hub for recruiting, training of local staff and also gives an opportunity to offer an onsite development center premises to more customers.”

Page 21: Global Strategies for Wipro Wipro = Western and Indian A

Words of Wisdom

“We will continue to invest in building and designing new low-cost products for the Indian market. Going forward, we will launch new price points to reach out to the large masses in smaller towns and villages that were not getting adequate health facilities so far,” said Wipro chairman Azim Premji.

“Healthcare is somewhat recession-proof when compared to other verticals, and Wipro already had assets needed to establish a bigger healthcare practice,”-Rajiv shah who heads healthcare unit

Page 22: Global Strategies for Wipro Wipro = Western and Indian A

Words of Wisdom

“That’s something our clients really like, the in-between solution,” Suraj Prakash, vice president of Wipro’s Atlanta Development Center told GlobalAtlanta. “The vision is to set up a Bangalore in Atlanta,” said Joydip Mukherji, Wipro’s head of operations in Atlanta.

Page 23: Global Strategies for Wipro Wipro = Western and Indian A

WIPRO IN NEWS

“Wipro buys some Yardley businesses for $45.5 million”

Yardley is a very strong brand and will help complete our portfolio of products,” said VineetAgrawal, president, Wipro Consumer Care and Lighting

Page 24: Global Strategies for Wipro Wipro = Western and Indian A

THANK YOU