getting the most out of facebook advertising€¦ · why advertise on facebook and what is it good...

Getting the Most Out of Facebook Advertising

Justin Belleme, Founder

JB Media Group and JB Media Institute

Summer 2016 Marketing Bootcamp

Copyright JB Media Group LLC 2016

Is Facebook Advertising really all that great?

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●  Great, even best investment for many businesses,

especially effective for events

●  Most sophisticated targeting platform ever created

for small businesses

●  Affordable and relatively easy to use

What are we going to cover today?

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●  Why advertise on Facebook and what is it good for? ●  Boosted posts vs native Facebook ads ●  Establishing an effective Facebook ad workflow ●  Targeting: the real power of Facebook ads ●  Pro tips and trends ●  Examples and sample campaigns ●  Q and A time

What is it good for…

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● Increasing Facebook exposure ● Grow audience, increase engagement, events

●  Driving traffic to a website ●  Content marketing, campaign marketing

●  Driving specific user actions ●  Videos, lead generation, product promotions

●  Remarketing ●  Local marketing ●  People who live or visit(ed) and your area

Boosted Posts vs Facebook Ads

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Effective Facebook Ad Workflow

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●  Start with a clear goal

●  Goals => Strategic planning

●  Strategy => Campaign execution

●  Don’t forget to track everything:

● Facebook Insights

● Tracking Pixels

● Google Analytics

Targeting = The Real Power of FB Ads

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Targeting Infographic

Pro Tips

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Do ● Tracking Pixels ● Carousel ads ● Boost partner posts ● Ad sizes = 1200 x 635 for most ads

Don’t ● Boost content that links to other websites ● Use obvious stock photography in your ads ● Use too much text in your ad graphics ● Use overly wordy text for your post copy

Examples: Bootcamp Marketing

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Results

●  $20

●  >2,000 impressions

●  107 clicks

●  $0.19 per clicks

Examples: Cruise event promotion

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Results

●  $200

●  44,000 impressions

●  1,100 clicks

●  $54,000 in sales

Thank you!

Justin Belleme justin@jbmediagroupllc.com

Agency - JBMediaGroupLLC.com

Online Training – JBMediaInstitute.com

Copyright JB Media Group LLC 2016