get the most out of performance marketing

Get the most out ofPerformance Marketing

Dilip VamananProgrammatic2.0 Pte Ltd

“I know I’m wasting atleast half of my marketing spend but I actually don’t know which half.” – A

senior executive

Facts

Not all users are in Facebook/Google

There are more are 300+ ad networks only in SEA region

Not all ad networks support Standard Creative formats

Not all ad networks allow all Bid types

Strategy

“Buy local Media like a LOCAL and PAY LOCAL prices”

Experiment different Sources

Experiment different Creative formats iab & custom

Choose Media based on the strategy

CAMPAIGN EXPOSURE & ENGAGEMENT

CHART RANKING TARGETS

PERFORMANCE BASED

PREMIUM AUDIENCE ACQUISITION

Post Mortem

Reports matter

Conversions

Spends Dates

Clicks

eCPA$eCPC$

eCPM$

CVR%

CTR%

Courtesy: https://www.similarweb.com/knowledgebase/mobile-apps/retention/

User Retention

Provide ROI for each of the performance networks

Results

*Average retention >45%

Performance data

CPI Organic traffic went up

Courtesy: https://www.similarweb.com/knowledgebase/mobile-apps/retention/

Analyse

Thank you

t: @dilipvamanan l: dilipvamanan e: dilip@adcamie.com

Thank you