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Get the Facts Out:

Changing the Conversation around STEM Teacher Recruitment

WendyK.AdamsColoradoSchoolofMines

Outline • Motivation• Partnership• GetTheFactsOutResources•  GettheFactsOutBooklet•  Messaging•  Brochure,Poster,Programflyertemplate•  StudentandFacultyMythBustersw/InformationalHandouts

• Howcanwemobilizethecampaign?•  NationalChangeAgents•  ProfessionalMessaging•  StudyandIterate

Relative Demand by Field

Considerableshortage(5.00–4.21)• Physics4.52->4.53•  Spec.Ed.–Severe/ProfoundDisability4.36->4.61•  Spec.Ed.–VisuallyImpaired4.33->4.59• Mathematics4.23->4.42• Chemistry4.21->4.42

2014&2016AAEE(AmericanAssociationofEmploymentinEducation)EducatorSupplyandDemandintheUnitedStatesReports

Interest in Teaching

2017POPAreport–Recruitingteachersinhighneeds….

Interest in Teaching

• ColoradoSchoolofMines•  SurveyofinterestfromCalculusI,II,IIIandDiff-Eq•  Engineering,mathandsciencemajors•  N=1,015•  46.5%indicatedtheywouldpursueaminortoteachmathorscienceifoffered.

•  SimilarresultsinIntroPhysics

Rest of the Story

STEMmajorsareinterested,butnotpursuingteaching.

• Recentstudieshavefoundstudentsandfacultyhavemanymisperceptionsandalackofknowledgeabouttheteachingprofession•  Liveinpoverty• Won’tbeabletoretire•  Unhappyandleavingtheprofessionindroves•  …

Rest of the Story

misconceptionsandfactsabouttheprofessionmustbeaddressedbeforestudentswill“hear”whatwehavetosayabout•  scholarships•  streamlineddegreeplans

•  Interviewsandstudenteventshavefoundthat

Recent Research

POPAReportASurveyofmajorsandrecentSTEMgraduatesPTaPResearch-basedinstrumenttomeasureperceptionsofteachingasaprofessionAdditionalDataMiningOthernationalresearch/surveys;localsalaryschedulesandretirementplansCommunicationsScienceandMarketingExpertiseFieldsofexpertisethatinformchangeefforts

Recent Research

POPAReport•  M.Marder,R.C.Brown,andM.Plisch,RecruitingTeachersinHigh-NeedsSTEMFields:ASurveyofCurrentMajorsandRecentSTEMGraduates,AReportfortheAmericanPhysicalSocietyPanelonPublicAffairs(AmericanPhysicalSociety,CollegePark,MD,2017).

Recent Research

• PTaP–PerceptionsofTeachingasaProfession

Adams,W.K.,(2017)Anewsurveyuncoversstrongmisperceptionsabouttheteachingprofession.Whatcanwedotogetthefactsout?ForumonEducationNewsletter,Fall2017

•  Adams,Plisch,Callan,Plantt,Taffe•  ~50statementLikertinstrumentwhichmeasuresstudentsperceptions•  2000studentsfromover15institutions•  30+studentinterviews

Partnership

•  LastSpringformedapartnershipbetweenfournationalsocieties,twouniversities,twonon-profitSTEMteacherpreporganizations-facilitatedby100Kin10

Partnership

Outline • Motivation• Partnership• GetTheFactsOutResources•  GettheFactsOutBooklet•  Messaging•  Brochure,Poster,Programflyertemplate•  StudentandFacultyMythBustersw/InformationalHandouts

• Howcanwemobilizethecampaign?•  NationalChangeAgents•  ProfessionalMessaging•  StudyandIterate

Get the Facts Out

•  GettheFactsOutBooklet• Messaging•  Poster•  Brochure•  ProgramFlyerTemplate•  PTaPSurvey•  StudentandFacultyMythBustersw/InformationalHandouts•  NextSteps

Get the Facts Out Booklet

•  Foranyoneinterestedinrecruitingscienceandmathteachers•  Describesresearchbase•  ProvidesResources•  Share•  UseandAdapt•  DevelopmentandTesting

Messaging 13positivemessagesabouttheprofession:

Didyouknow….•  thattherearestudentloanforgivenessprogramsandscholarshipsformathandscienceteachers?• mostteachingjobshavebetterretirementbenefitsthanprivateindustry?•  Youcangetajobalmostanywhereasascienceormathteacher?• mostpeopleunderestimateteachers’salariesby$10,000-$30,000?•  teachingisoneofthebestwaystoworkabroad,teachingscienceormathinanAmericanschool?

Messaging

Development• CraftedfrommisperceptionsorlittleknownbenefitsrevealedduringPTaPinterviews.•  Supportedbydataminingofexistingresearch/surveys,salaryschedulesandretirementplans•  Studentinterviews•  Studentsurvey(STEMundergradsandgrads)•  "Thisaddstomyopinionofteaching"•  "Neutral"or•  "Thissubtractsfrommyopinionofteaching“•  Retainedthosewith<5%subtracts&majorityadds

Tag Lines

• Blowminds.TeachScience. •  Teaching:Worthitinmorewaysthanyoumaythink. •  Thosewhocaninspire,teach! • Behappy.Teachscience. •  Thosewhocan,do.Thosewhocanalsoinspire,teach! • Wanttobeindemand?Teachmathorscience. •  Teachershavebetterworkstories. •  Thinkingaboutteachingscience?

Brochure

•  Forstudents(andtheirparents)•  Incorporatesmessaging• Designedtobecustomized

Modifythiscovertoplacebrandingforyourowndisciplineandteachingprograms.

Student MythBusters

•  Interactivepresentationw/PeerInstruction•  15–25minuteversions• Measurableimpact

–increasing#ofcorrectresponses

•  Increasednumbersofstudentsfollowup•  eg.12/30Physicsmajorsaskedtobecontacted

Student MythBusters

Informational Handouts

Faculty MythBusters

• Benefitscomparedtoindustryandcollegeteaching•  Interactivepresentationwithintensivedatamining•  50minutes• DevelopedthroughinteractionswithourTeacherAdvisoryGroup•  HighSchoolteachers,administrators,Industry,andStateDepartmentofEdandHigherEd

• Closeswith:“Iwouldfeelcomfortablewithmyfavoritestudentbecominga7-12thgradeteacher”•  allparticipantshaveagreedorstronglyagreed

Faculty MythBusters

Data Mining

•  JobSatisfactionSurveys:AmericanInstituteofPhysics.PhysicsBachelors:InitialEmployment,2017.

•  LocalSchoolSalarySchedules• College/UniversitySalaries• NationalDataonSalarybyMajor•  StateRetirementSystem• RetentionResearch:U.S.Dept.ofEd.PublicSchoolTeacherAttritionandMobilityintheFirstFiveYears:ResultsFromtheFirstThroughFifthWavesofthe2007–08BeginningTeacherLongitudinalStudy,2015.

Data Mining

MythBusters Development• CraftedfrommisperceptionsorlittleknownbenefitsrevealedduringPTaPinterviews•  Supportedbydataminingofexistingresearch,surveys,salaryschedules,&retirementplans•  TAGprovidedthehighschoolteachervs.industryperspective•  Iteratedthroughmultiplestudent&facultyevents•  9StudentMythBusters

-  2institutions•  10FacultyMythBusters

-  3HighSchoolTeachers-  4Nationalmeetings

Get the Facts Out

•  GettheFactsOutBooklet• Messaging•  Poster•  Brochure•  ProgramFlyerTemplate•  PTaPSurvey•  StudentandFacultyMythBustersw/InformationalHandouts•  NextSteps

Outline • Motivation• Partnership• GetTheFactsOutResources•  GettheFactsOutBooklet•  Messaging•  Brochure,Poster,Programflyertemplate•  StudentandFacultyMythBustersw/InformationalHandouts

• Howcanwemobilizethecampaign?•  NationalChangeAgents•  ProfessionalMessaging•  StudyandIterate

How can we mobilize the campaign?

• Keytosustainedadoptionisinteractivedisseminationratherthanpassive• CommunicationsScience:DiffusionandDissemination,opinionleaders…• ProfessionalMessaging•  Studyanditerateoverfiveyears•  Sustainedbysocieties

C.Henderson,R.Cole,J.Froyd,D.GilbuenaFriedrichsen,R.Khatri,andC.Stanford.DesigningEducationalInnovationsforSustainedAdoption,(IncreasetheImpact,Kalamazoo,MI,2015).

J.W.DearingandE.M.Rogers,Agenda-setting.(Sage,ThousandOaks,CA,1996).

Interactive Dissemination

• NationalChangeAgents•  Eachchangeagentoffers•  2workshopsperyear,X10facultyfromdifferentinstitutions•  5changeagentswillreach100facultyperyear=500facultyover5years•  500institutions=~2/3physicsdepartments,~2/3ofchemistrydepartments,and~1/2mathdepartmentsinU.S.

•  Followupwithworkshopattendeestooffersupport

Communications Science

• Dissemination•  Messagesaredeliveredtoatargetaudience•  Booklet,posters,brochures,flyers,presentations

• Diffusion•  Ideasarecommunicatedamongmembersofasocialsystemovertimeonthebasisofinfluence•  Howcanwegetopinionleaderstosharetheirideas?• Whoaretheopinionleaders?

Major Influence

• Wheredostudentsgotogetvaluedadviceonwhattostudy?•  Family(42%)•  CollegeCounselor(28%)•  Friend(23%)•  Collegestaffnon-advisor(18%)•  HighSchoolTeacher(15%)•  HighSchoolCounselor(11%)•  Personwithexperienceinthefield(10%)•  Internet(6%)•  Printmedia(2%)

MajorInfluence:Wherestudentsgetvaluedadviceonwhattostudyincollege.ReportbyGallupandStradaEducationNetwork,September2017.

Major Influence

• Whichsourcesarehelpful?•  Personwithexperienceinthefield(84%)•  Employerorco-worker(82%)•  Collegestaffnon-advisor(79%)•  HighSchoolTeacher(78%)•  Family(75%)•  Friend(71%)•  Printmedia(69%)•  Internet(68%)•  CollegeCounselor(66%)•  HighSchoolCounselor(61%)

MajorInfluence:Wherestudentsgetvaluedadviceonwhattostudyincollege.ReportbyGallupandStradaEducationNetwork,September2017.

Professional Messaging Development

• WestenStrategieswilldevelop• Wordsandphraseswithinmessages•  Accordion-likemessagesofroughly60seconds•  canbeexpandedorcontractedinaconversationdependingoninterest

•  Changenetworksofassociations–interconnectedsetsofthoughts,feelings,images,memories,andvalues–activatedwhenpeoplethinkaboutteachingscience,math,andtheirclosecousins,engineeringandtechnologyasacareer

•  Differentneuralcircuitsregulatepositiveandnegativefeelings,andthosefeelingsarewhatmotivatemostbehavior

Changing the Conversation

• Partnership• GettheFactsOutResources• Plantomobilizethecampaign(iffunded)