get the facts out - physics€¦ · 2014 & 2016 aaee (american association of employment in...
TRANSCRIPT
Get the Facts Out:
Changing the Conversation around STEM Teacher Recruitment
WendyK.AdamsColoradoSchoolofMines
Outline • Motivation• Partnership• GetTheFactsOutResources• GettheFactsOutBooklet• Messaging• Brochure,Poster,Programflyertemplate• StudentandFacultyMythBustersw/InformationalHandouts
• Howcanwemobilizethecampaign?• NationalChangeAgents• ProfessionalMessaging• StudyandIterate
Relative Demand by Field
Considerableshortage(5.00–4.21)• Physics4.52->4.53• Spec.Ed.–Severe/ProfoundDisability4.36->4.61• Spec.Ed.–VisuallyImpaired4.33->4.59• Mathematics4.23->4.42• Chemistry4.21->4.42
2014&2016AAEE(AmericanAssociationofEmploymentinEducation)EducatorSupplyandDemandintheUnitedStatesReports
Interest in Teaching
2017POPAreport–Recruitingteachersinhighneeds….
Interest in Teaching
• ColoradoSchoolofMines• SurveyofinterestfromCalculusI,II,IIIandDiff-Eq• Engineering,mathandsciencemajors• N=1,015• 46.5%indicatedtheywouldpursueaminortoteachmathorscienceifoffered.
• SimilarresultsinIntroPhysics
Rest of the Story
STEMmajorsareinterested,butnotpursuingteaching.
• Recentstudieshavefoundstudentsandfacultyhavemanymisperceptionsandalackofknowledgeabouttheteachingprofession• Liveinpoverty• Won’tbeabletoretire• Unhappyandleavingtheprofessionindroves• …
Rest of the Story
misconceptionsandfactsabouttheprofessionmustbeaddressedbeforestudentswill“hear”whatwehavetosayabout• scholarships• streamlineddegreeplans
• Interviewsandstudenteventshavefoundthat
Recent Research
POPAReportASurveyofmajorsandrecentSTEMgraduatesPTaPResearch-basedinstrumenttomeasureperceptionsofteachingasaprofessionAdditionalDataMiningOthernationalresearch/surveys;localsalaryschedulesandretirementplansCommunicationsScienceandMarketingExpertiseFieldsofexpertisethatinformchangeefforts
Recent Research
POPAReport• M.Marder,R.C.Brown,andM.Plisch,RecruitingTeachersinHigh-NeedsSTEMFields:ASurveyofCurrentMajorsandRecentSTEMGraduates,AReportfortheAmericanPhysicalSocietyPanelonPublicAffairs(AmericanPhysicalSociety,CollegePark,MD,2017).
Recent Research
• PTaP–PerceptionsofTeachingasaProfession
Adams,W.K.,(2017)Anewsurveyuncoversstrongmisperceptionsabouttheteachingprofession.Whatcanwedotogetthefactsout?ForumonEducationNewsletter,Fall2017
• Adams,Plisch,Callan,Plantt,Taffe• ~50statementLikertinstrumentwhichmeasuresstudentsperceptions• 2000studentsfromover15institutions• 30+studentinterviews
Partnership
• LastSpringformedapartnershipbetweenfournationalsocieties,twouniversities,twonon-profitSTEMteacherpreporganizations-facilitatedby100Kin10
Partnership
Outline • Motivation• Partnership• GetTheFactsOutResources• GettheFactsOutBooklet• Messaging• Brochure,Poster,Programflyertemplate• StudentandFacultyMythBustersw/InformationalHandouts
• Howcanwemobilizethecampaign?• NationalChangeAgents• ProfessionalMessaging• StudyandIterate
Get the Facts Out
• GettheFactsOutBooklet• Messaging• Poster• Brochure• ProgramFlyerTemplate• PTaPSurvey• StudentandFacultyMythBustersw/InformationalHandouts• NextSteps
Get the Facts Out Booklet
• Foranyoneinterestedinrecruitingscienceandmathteachers• Describesresearchbase• ProvidesResources• Share• UseandAdapt• DevelopmentandTesting
Messaging 13positivemessagesabouttheprofession:
Didyouknow….• thattherearestudentloanforgivenessprogramsandscholarshipsformathandscienceteachers?• mostteachingjobshavebetterretirementbenefitsthanprivateindustry?• Youcangetajobalmostanywhereasascienceormathteacher?• mostpeopleunderestimateteachers’salariesby$10,000-$30,000?• teachingisoneofthebestwaystoworkabroad,teachingscienceormathinanAmericanschool?
Messaging
Development• CraftedfrommisperceptionsorlittleknownbenefitsrevealedduringPTaPinterviews.• Supportedbydataminingofexistingresearch/surveys,salaryschedulesandretirementplans• Studentinterviews• Studentsurvey(STEMundergradsandgrads)• "Thisaddstomyopinionofteaching"• "Neutral"or• "Thissubtractsfrommyopinionofteaching“• Retainedthosewith<5%subtracts&majorityadds
Tag Lines
• Blowminds.TeachScience. • Teaching:Worthitinmorewaysthanyoumaythink. • Thosewhocaninspire,teach! • Behappy.Teachscience. • Thosewhocan,do.Thosewhocanalsoinspire,teach! • Wanttobeindemand?Teachmathorscience. • Teachershavebetterworkstories. • Thinkingaboutteachingscience?
Brochure
• Forstudents(andtheirparents)• Incorporatesmessaging• Designedtobecustomized
Modifythiscovertoplacebrandingforyourowndisciplineandteachingprograms.
Student MythBusters
• Interactivepresentationw/PeerInstruction• 15–25minuteversions• Measurableimpact
–increasing#ofcorrectresponses
• Increasednumbersofstudentsfollowup• eg.12/30Physicsmajorsaskedtobecontacted
Student MythBusters
Informational Handouts
Faculty MythBusters
• Benefitscomparedtoindustryandcollegeteaching• Interactivepresentationwithintensivedatamining• 50minutes• DevelopedthroughinteractionswithourTeacherAdvisoryGroup• HighSchoolteachers,administrators,Industry,andStateDepartmentofEdandHigherEd
• Closeswith:“Iwouldfeelcomfortablewithmyfavoritestudentbecominga7-12thgradeteacher”• allparticipantshaveagreedorstronglyagreed
Faculty MythBusters
Data Mining
• JobSatisfactionSurveys:AmericanInstituteofPhysics.PhysicsBachelors:InitialEmployment,2017.
• LocalSchoolSalarySchedules• College/UniversitySalaries• NationalDataonSalarybyMajor• StateRetirementSystem• RetentionResearch:U.S.Dept.ofEd.PublicSchoolTeacherAttritionandMobilityintheFirstFiveYears:ResultsFromtheFirstThroughFifthWavesofthe2007–08BeginningTeacherLongitudinalStudy,2015.
Data Mining
MythBusters Development• CraftedfrommisperceptionsorlittleknownbenefitsrevealedduringPTaPinterviews• Supportedbydataminingofexistingresearch,surveys,salaryschedules,&retirementplans• TAGprovidedthehighschoolteachervs.industryperspective• Iteratedthroughmultiplestudent&facultyevents• 9StudentMythBusters
- 2institutions• 10FacultyMythBusters
- 3HighSchoolTeachers- 4Nationalmeetings
Get the Facts Out
• GettheFactsOutBooklet• Messaging• Poster• Brochure• ProgramFlyerTemplate• PTaPSurvey• StudentandFacultyMythBustersw/InformationalHandouts• NextSteps
Outline • Motivation• Partnership• GetTheFactsOutResources• GettheFactsOutBooklet• Messaging• Brochure,Poster,Programflyertemplate• StudentandFacultyMythBustersw/InformationalHandouts
• Howcanwemobilizethecampaign?• NationalChangeAgents• ProfessionalMessaging• StudyandIterate
How can we mobilize the campaign?
• Keytosustainedadoptionisinteractivedisseminationratherthanpassive• CommunicationsScience:DiffusionandDissemination,opinionleaders…• ProfessionalMessaging• Studyanditerateoverfiveyears• Sustainedbysocieties
C.Henderson,R.Cole,J.Froyd,D.GilbuenaFriedrichsen,R.Khatri,andC.Stanford.DesigningEducationalInnovationsforSustainedAdoption,(IncreasetheImpact,Kalamazoo,MI,2015).
J.W.DearingandE.M.Rogers,Agenda-setting.(Sage,ThousandOaks,CA,1996).
Interactive Dissemination
• NationalChangeAgents• Eachchangeagentoffers• 2workshopsperyear,X10facultyfromdifferentinstitutions• 5changeagentswillreach100facultyperyear=500facultyover5years• 500institutions=~2/3physicsdepartments,~2/3ofchemistrydepartments,and~1/2mathdepartmentsinU.S.
• Followupwithworkshopattendeestooffersupport
Communications Science
• Dissemination• Messagesaredeliveredtoatargetaudience• Booklet,posters,brochures,flyers,presentations
• Diffusion• Ideasarecommunicatedamongmembersofasocialsystemovertimeonthebasisofinfluence• Howcanwegetopinionleaderstosharetheirideas?• Whoaretheopinionleaders?
Major Influence
• Wheredostudentsgotogetvaluedadviceonwhattostudy?• Family(42%)• CollegeCounselor(28%)• Friend(23%)• Collegestaffnon-advisor(18%)• HighSchoolTeacher(15%)• HighSchoolCounselor(11%)• Personwithexperienceinthefield(10%)• Internet(6%)• Printmedia(2%)
MajorInfluence:Wherestudentsgetvaluedadviceonwhattostudyincollege.ReportbyGallupandStradaEducationNetwork,September2017.
Major Influence
• Whichsourcesarehelpful?• Personwithexperienceinthefield(84%)• Employerorco-worker(82%)• Collegestaffnon-advisor(79%)• HighSchoolTeacher(78%)• Family(75%)• Friend(71%)• Printmedia(69%)• Internet(68%)• CollegeCounselor(66%)• HighSchoolCounselor(61%)
MajorInfluence:Wherestudentsgetvaluedadviceonwhattostudyincollege.ReportbyGallupandStradaEducationNetwork,September2017.
Professional Messaging Development
• WestenStrategieswilldevelop• Wordsandphraseswithinmessages• Accordion-likemessagesofroughly60seconds• canbeexpandedorcontractedinaconversationdependingoninterest
• Changenetworksofassociations–interconnectedsetsofthoughts,feelings,images,memories,andvalues–activatedwhenpeoplethinkaboutteachingscience,math,andtheirclosecousins,engineeringandtechnologyasacareer
• Differentneuralcircuitsregulatepositiveandnegativefeelings,andthosefeelingsarewhatmotivatemostbehavior
Changing the Conversation
• Partnership• GettheFactsOutResources• Plantomobilizethecampaign(iffunded)