generations of alumni: why focus on generational dynamics?

GENERATIONSOF ALUMNI

WHY FOCUS ON GENERATIONAL DYNAMICS?

KIDS REACT VIDEO

WHO: SOME STEREOTYPES APPLY.

WHY FOCUS ON GENERATIONAL DYNAMICS?

WHO: SOME STEREOTYPES APPLY.

WHAT: ONE MESSAGE DOES NOT FIT ALL.

WHY FOCUS ON GENERATIONAL DYNAMICS?

WHY FOCUS ON GENERATIONAL DYNAMICS?

WHO: SOME STEREOTYPES APPLY.

WHAT: ONE MESSAGE DOES NOT FIT ALL.

HOW: YOU WANT PRINT. I LIKE E-MAIL. SHE PREFERS 140 CHARACTERS OR LESS.

WHAT DOES THE WORD

“WOODSTOCK”INSPIRE IN THE MIND OF

A 60, 40, 20 YEAR OLD?

Woodstock underscored my optimism about people. I learned that a very large, ill prepared group of people can

remain caring, peaceful and make the most of a miserable situation, no toilets, no food, no water, rain, and very fertile mud everywhere. We turned the mud to

a play ground and had fun together.

Woodstock reeks of hypocrisy. Most of the hippies eventually devolved into yuppies. A few of them stayed

true to their professed values but the vast majority of this generation traded peace and love for stocks and real estate.

Our economy and ecology have never been the same.

BABY BOOMERS (BORN BETWEEN 1946 AND 1964) ARE

WORKAHOLICS

IDEALISTIC

COMPETITIVE

QUESTIONING AUTHORITY

BABY BOOMERS“LIVE TO WORK”

BABY BOOMERS WERE INFLUENCED BY

POST-WAR PROSPERITY

THE RISE OF SUBURBIA

VIETNAM AND WATERGATE

1960’S SOCIAL UPHEAVAL

HIGHLY ADAPTIVE TO CHANGE AND TECHNOLOGY

GENERATION X (BORN BETWEEN 1965 AND 1980) IS

SELF-RELIANT

DISTRUSTFUL OF INSTITUTIONS

ECLECTIC

GENERATION X“WORK TO LIVE”

GENERATION X WERE INFLUENCED BY

MTV

HIGH DIVORCE RATES

LATCH-KEY PHENOMENON

CHALLENGER EXPLOSION

MILLENNIALS (BORN BETWEEN 1981 AND 2000) ARE

CONFIDENT

SELF-EXPRESSIVE

DIVERSE AND OPEN TO DIVERSITY

OPEN TO CHANGE

MILLENNIALS“IT’S ALL ABOUT ME”

MILLENNIALS ARE INFLUENCED BY

EXPLODING TECHNOLOGY

DIVERSITY

HELICOPTER PARENTING

THE RECENT RECESSION

GOING TO COLLEGE

BABY BOOMERS GENERATION X MILLENNIALS

How big? 78 million 46 million 80 million

How many college degrees? 23 million (29%) 16 million (35%) 28.8 million (36%)

When were they in college? ‘64-’82 ‘83-’98 ‘99-now

COSTS AND DEBTBABY BOOMERS GENERATION X MILLENNIALS

Public college tuition $517 $2,543 $8,893

Private college tuition $2,055 $11,044 $30,094

Public college tuition (‘13 dollars) $2,710 $4,101 $8,893

Private college tuition (‘13 dollars) $10,783 $17,806 $30,094

Percent who borrowed 33% 45% 71%

Average debt (‘13 dollars) $4,800 $15,000 $29,400

Graduated into Economic expansion Economic recession Economic recession

BABY BOOMERS

WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF

THE PREVIOUS GENERATION

BABY BOOMERS

LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING

TO U.S. CENSUS BUREAU DATA

WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF

THE PREVIOUS GENERATION

BABY BOOMERS

WORKING LONGER: 70% OF BOOMERS PLAN TO WORK DURING THEIR RETIREMENT YEARS

LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER, AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING

TO U.S. CENSUS BUREAU DATA

WEALTH: BOOMERS HAVE COLLECTIVELY EARNED MORE THAN $4 TRILLION, MORE THAN TWICE THE WEALTH OF

THE PREVIOUS GENERATION

GENERATION X

OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN

DO NOT HAVE CHILDREN

GENERATION X

PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED

OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN

DO NOT HAVE CHILDREN

GENERATION X

SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A 59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN

2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS

PROFESSIONALLY FRUSTRATED: 41% ARE UNSATISFIED WITH THEIR CURRENT RATE OF ADVANCEMENT AND 49% FEEL STALLED

OPTING OUT OF PARENTHOOD: 43% OF GEN X WOMEN AND 32% OF GEN X MEN

DO NOT HAVE CHILDREN

MILLENNIALS

JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME

MILLENNIALS

WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,

WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980

JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME

MILLENNIALS

WOMEN ARE SMARTER: 57% OF TODAY’S UNDERGRADUATES ARE WOMEN; WOMEN EARN 170,000

MORE BACHELOR’S DEGREES EACH YEAR THAN MEN

WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,

WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR EARNED BY THEIR WORKING MOTHERS IN 1980

JOB PROSPECTS: 90% OF NEW JOBS CREATED SINCE THE RECESSION ARE PART-TIME

PANELIST

TODD CORLEY

Corporate Social Responsibility Diversity & InclusionBrand Reputation & Risk Management Millennial Engagement

PANELIST

NIKHIL HUNSHIKATTI

B2B and B2C marketing Research, Analytics, Customer IntelligenceDatabase Marketing

PANELIST

JEAN FINNEGAN

Product DevelopmentMarketing ResearchInvestment, retirement, wealth market consulting

THANK YOU