gamification of health

I love you Pecha Kucha!

You cheating bastard!

ePatient Connections | Philadelphia, PA | Sept 21, 2011

1. “GAMIFICATION”| 2. MECHANICS | 3. FRAMEWORK

Shred diabetes

Breathe easier w/Cystic Fibrosis

Fight iron overload

Blast cancer and learn

Nike+ FitBit

HealthMonth

Health

Seeke

r

Zamzee

A pedal-powered vending machine?

Why didn’t I think of that?!?!

ActivateDrinks.com

Because you’re too busy with your stupid video

games, moron!

Puzzle-loving Gamers Solve One of Science’s Biggest

Riddles in 10 Days!

Fold.it

Competitive social interaction is a strong

driving force.

Achievements Appointment Dynamics

Behavioral Momentum

Blissful Productivity

Bonuses

Combos CommunityCollaboration

Countdown Discovery Epic Meaning Free Lunch

Progression Quest RewardSchedules

Status UrgentOptimism

Virality

Infinite Gameplay

Levels Loss Aversion Lottery Ownership Points

Cascading Information Theory

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Game Mechanics

Source: Gamification.org Wiki

Gamification

The application of game mechanics and game-thinking in non-game environments to increase fun and engagement.

Rule-based systems that facilitate, motivate, and encourage users to explore and learn the properties of their possibility space through the use of feedback mechanisms.

Countdown Dynamics

ProgressWars.comThe ultimate game of being better

than all your friends at filling progress bars

“Reality doesn’t motivate us effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.

Reality, compared to games, is broken.”

Jane McGonical, author of REALITY IS BROKEN (2011),

speaks at TED 3/11

Reality: Worst Game Ever

Player on the verge of

an EPIC WIN

Experience | Purpose | Incentive | Catharsis

Introducing…

a health gaming model

Create an experience set in a engaging environment

experience

Ensure players progress with w/plan & purpose

purpose

integrate incentives to drive increased involvement & interaction

incentive

Deliver cathartic moments on a continuous course of escalating challenges

catharsis

Let’s Myagi the world

@SKYPEN | IGNITE HEALTH | THANK YOU!

It w

ill t

hank

you

late

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