gamification for marketing professionals
Post on 16-Aug-2015
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@gzicherm
c Dow Jones
the engagement crisis
cc flickr streamishmc
80%+ second screen
the teen-less car
the power of games cc flickr mache
engaging users and changing behavior with the
best ideas from games, loyalty & behavioral economics
gamification
gamification is not just
making everything a game
hi, i'm gabe zichermann
gamification.co
TAKE CONTROL
OF LIVE SOCIAL MEDIA
GSummit.com
GAMES ARE WIRED TO PRODUCE PLEASURE
THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT. Judy Willis MD
CC FLICKR.COM/SCOTTFIDD
WIRED FOR
PLEASURE
DOPAMINE: WONDER DRUG
personal best - nike+
FEEDBACK
FRIENDSFUN
engage: Domino's
purposeful fun
extending live/virtual
discover talent/skill
fun: failure, creative constraint
QUIRKY: UNLEASHING INNOVATION
bigger picture - foldit
train - ready, set, jet
STATUSACCESSPOWERSTUFF
REWARDS
@gzicherm
GSummit.com
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