gamification and social media
Post on 31-Oct-2014
507 Views
Preview:
DESCRIPTION
TRANSCRIPT
Traditionally when the term “gaming” is brought up, what is the first thing that comes to mind?
VIDEO GAMES! Br3nda via flickr
Brands take social media platforms and intertwine them with aspects of video game design to become an increasingly incorporated factor in our digitally connected lives.
Jason A. Howie via flickr
Social gaming started with in-browser apps like
Farmville on Facebook.
But since then it has moved out of the web
browser and has become detached from a mouse and keyboard.
Where you would PLAY then SHARE results.
idlepines via flickr
LIFE ITSELF�becomes a game that you can play…
The definition of social gaming has morphed.
Ka<e Harris via flickr
…gamification has moved away from the screen, and into our physical
daily lives.
Phil Hilfiker via flickr
>> More and more examples of day to day gaming are arising; fueled by the intrinsic human desire for rewards and gratification.
Kreg Steppe via flickr
By taking the video game principle of motivation - the key ingredient to the
success of gamifying online social media is to reward badges and
provide achievements.
David Biesack via flickr Judd Antin, Elizabeth Churchill –
Badges in Social Media: A Social Psychological Perspective
- Aleena Chia.
“it is the carrot and the stick - it is putting more
LIFE into your
LIFE .”
Tom Blackwell via flickr Aleena Chia– More Lively Than Our
Life is the Motto: Better Living Through Gamification
“One way to get people
BUZZING about your brand
over social media is to gamify the
experience and engage the users
in fun ways”
Gabe Zichermann
(Chair Gsummit)
David Biesack via flickr Gabe Zichermann – How Gamification
Can Create Social Media Buzz
>>Studies have shown that gamification boosts:
Commenting – 13%. Social sharing to Facebook, Twitter,
and [other] networks – 22%. New content Discovery – 68%.
- John Koetsier
Chirag Galundia via flickr John Koestier – Billions of user
actions say gamification increases site engagement 29%.
“Gamification succeeded...where advergaming and in-game advertisement failed!”
Kris<na Alexander-‐
son via flickr Gabe Zichermann – The Purpose of
Gamification
// Gamification of life through social media is a HOLY GRAIL for marketing. ��A win-win solution providing both exposure and advertisement for the brand, all while actively engaging the customer - providing tangible rewards and goals to strive towards, �further eliciting participation. �
Vancity Allie
via flickr
NO! >> Successful gamification
provides motivation to desperately perform the
behavior the ability to easily carry out the behavior and a
trigger to cue to behavior.
-‐Michael Wu, Ph.D. Ro_buk via flickr Michael Wu– Gamification 101: The
Psychology of Motivation
In the 2012 joint study conducted by the PEW and ELON University; a THOUSAND internet experts were surveyed. The results showed:
predicting gamification will be implemented in most digital activities of most people
predicting the significant adoption and use of gamification in daily life
N i c o l a via flickr Sebastian Deterding – Experts Split,
Hold various Opinions: Gamification Research Network
“Gamification may be the most important social and commercial development of the next fifty years… Socially, gamified technology will evolve and humanize many of the artificial interactions we currently endure – check-in’s, like’, shares, and their kin will all ‘just work’ and drive new waves of innovation in our technology.”�
Ross Rader"(general manager at Hover, board member of the Canadian Internet Registration Authority)"
Bre PeWs via flickr
PEW Research Group Press Release 2012– The Future of Gamification
because the principle of gamification through social media outlets is still a relatively fresh concept, it does possess an Achilles heel.
the fact that it’s not always social.
fluffisch via flickr
“While it’s often thought to be social inherently, it’s not – there’s a difference between getting a badge, and getting a badge and sharing it. One is social and one is not.”
-Victor White (Gigya Marketing)
Niklas Wikstrom via flickr Jennifer Beese –Can Gamification
Boost Engagement? Customer Actions are Saying Yes.
“The most important stage of a gamified life cycle will be to turn users into product evangelists, who spread the word of mouth online through their social networks and reach to potential users.”
Mark Russell. (Ph Creative)
mallix via flickr
Mark Russell – The Gamification Life Cycle
Gamifica<on is currently in its infancy, and as we move towards web 3.0 and a more socially connected world; more and more adopters will arrive, and gamifica<on will take a higher precedence in daily life.
Gamification is still in its infancy and constantly growing. As we move towards web3.0 and a more socially connected generation of web users; the reward system of video game design will be incorporated in motivating actions.
Di Bedard via flickr
Gamification will be intertwined with social media for an intuitive
experience in which life becomes a game that you can PLAY, and
more importantly, life becomes a game that you can SHARE.
Brian Talbot via flickr
References. 1. http://uxscientist.com/public/docs/uxsci_2.pdf 2. http://blog.commarts.wisc.edu/2013/02/01/more-lively-than-life-is-our-motto-better-
living-through-gamification/ 3. http://www.entrepreneur.com/video/224177 4. http://venturebeat.com/2013/03/26/billions-of-online-user-actions-say-gamification-
increases-site-engagement-29/ 5. http://radar.oreilly.com/2011/04/gamification-purpose-marketing.html 6. https://lithosphere.lithium.com/t5/science-of-social-blog/Gamification-101-The-
Psychology-of-Motivation/ba-p/21864 7. http://gamification-research.org/2012/05/experts-split-hold-various-opinions-on-
possible-future-of-gamification/ 8. http://www.pewinternet.org/Press-Releases/2012/The-Future-of-Gamification.aspx 9. http://sproutsocial.com/insights/2013/03/gamification-engagement-study/ 10. http://www.ph-creative.com/blog/posts/2013/april/the-gamification-life-cycle.aspx
Kevin Dooley via flickr
top related