gamechanger leaders

The guiyang circle

Guiyang

China106.6° E, 26.6° N

4100km radius

Most of the world

Lives here …

Most of the world

Lives here …

21C economic shift

The biggest power

Shift in history

Worldchanging decade

2010

Pop 6.9Bn

GDP $63T

G7

2020

Pop 7.7Bn

GDP $90T

E7

© Peter Fisk 2013

The new book

April 2014

+geniuspeterfisk@peterfisk.com

www.theGeniusWorks.com

www.gamechangers.prowww.gamechangers.pro

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Second Sight

10. Wuxi Pharma

1. Amarex

2. Amazon

3. Etsy

4. Fab

5. Greenbox

6. Le Pain Q

7. Positive Luxury

8. Trader Joe’s

9. Uniqlo

10. ZaoZao

1. Apple

2. Beauty’in

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Giff Gaff

5. Google X

6. Rackspace

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Air Asia

2. AirBNB

3. Aloft

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. Corning

2. DP World

3. Dyson

4. Embraer

5. Local Motors

6. Shapeways

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Gram-Danone

3. Graze

4. Isis Organic

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Beats

3. Desigual

4. Gilan

5. Indetix

6. Patagonia

7. Rapha

8. Shang Xai

9. Threadless

10. Tom’s

1. Alior Sync

2. La Caixa

3. Fidor

4. First National

5. Itan Unibanco

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Future

4. Pixar

5. Pledge Music

6. Red Bull

7. Rovio

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfuturestore

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1. Ashoka

2. AzuriTech

3. Graal Bio

4. IBM

5. IDEO

6. Kickstarter

7. Li & Fung

8. Live Nation

9. Salesforce

10. Y Combinator

1. FC Barcelona

2. Bhutan

3. Usain Bolt

4. The Elders

5. Lovemarks

6. Li Ning

7. Oregon Project

8. Qatar

9. WWF

10. You

futureservice futurebrands

www.gamechangers.pro

© Peter Fisk 2013

Blessus, Warsaw PL

Alior Sync, Warsaw PL

EMT, Tallinn EE

Parra, Kaunas LT

Pipistrel, Ajdovscina SI

Rimac, Sveta Nedejla HR

VodaVoda, Belgrade RS

Mall.cz, Prague CZ

Heavy Eco, Tallinn EE

Lingibli, Bratislava SK

Tandem, Riga, LV

Antro, Oriszentpeter, HU

Enable Talk, Kiev UA

Dacia, Mioveni, RO

Skoda, Mlada Bleslav CZ

Synqera, St Petersburg RU

Instabank, Moscow RU

Petcube, Kiev UANewsinLevels, Prague CZ

Babochki Cafe, Moscow RU

Aeromobil, Bratislava SK

23&Me

DNA Profile $99

Anne Wojcicki

airBNB

Optimising assets

Brian cheskey

Juan Valdez cafe

Coffee Grower cafes

Luis Genaro Munoz

Moven

Human direct bank

Brett King

GRAAL BIO

ALTERNATIVE ENERGY

BERNADO GRADIN

AZURI TECH

Pay as you go power

Simon Garth

RENOVA

COLOUR TOILET PAPER

PAULO MP DE SILVA

RASPBERRY PI

£20 circuit boards

EDEN UPTON

zipcars

carshare per minute

Antje danielson

Of the travel worldstefan KLein’s

Aeromobil

FLYING CARS

MAYRIG RESTAURANT

ARMENIAN CULTURE

ALINE KAMAKIAN

zidisha

P2p lend to FArmers

Julia Jurnia

REDBUS INDIA

Online bus system

PHANINDRA SAMA

Narayana hospitals

AFFORDABLE SURGERY

Dr DAVI SHETTY

AIR ASIA

new middle travel

Tony Fernandez

Square

Payments ANYWHERE

With docomo

Virgin Galactic

Transforming travel

Richard Branson

What does it take

to change the game?

Change your game

THINKChange your

vision

Change your

story

Change your

market

disruptChange your

strategy

INSPIREChange your

brand

createChange your

business

AMPLIFYChange your

potential

sustainChange your

impact

Change your

relationship

ENABLEChange your

experience

resonate

mobilise

explore

© Peter Fisk 2013

What does it take

to lead in this world?

Traditional leadership

Driven by your personal success

Managers have the answers

Define the chosen direction

Manage consistency and efficiency

Innovative leadership

Guided by shared vision of success

Team have the better answers

Explore and test opportunities

Encourage change and innovation

Changing leadership

From 2C to 4c Leaders

2C

Conventional leaders

“top of the pyramid”

Innovative leaders

“hub of the network”

4C

2c Leaders

Command Control

4c Leaders

ConnectCatalyse

Communicate

Coach

Leaders as “cataLyst”

Catalyse

“I can’t sit in

headquarters and

pretend I’m in touch.

Odds are, what we’re

using today will be

obsolete in a few

years.

The past is never the -

future. But it’s easy to

get caught up in the

present”

Marc Benioff,

Salesforce.com

Leaders as “communicator”

Communicate

“The consumer is our

boss …

Everything we do

should be centred

around added more

value to consumers

… working with them

to achieve it”

AJ Lafley

CEO P&G

Leaders as “connector”

Connect

"We do not innovate

around products, but

around a flow or well-

being experiences.

Innovation is done by

biologists,

pharmacists,

marketers,

sociologists,

psychologists”

Victor Fernandes,

Natura Cosmetics

Leaders as “coach”

Coach

+genius

“If you want to be an

entrepreneur, go

create your own

business

If you want to work in a

big company, you win

by helping your

colleagues to do

more”

Meg Whitman

CEO, HP

Ho

w c

an

I t

hin

k b

ett

er?

How can I focus better?

How can I perform better?

Ho

w c

an

I d

eli

ve

r b

ett

er?

INSPIRED

LEADERS

PEAK

PERFORMANCE© Peter Fisk 2013

Ho

w c

an

I t

hin

k b

ett

er?

How can I focus better?

How can I perform better?

Ho

w c

an

I d

eli

ve

r b

ett

er?

Exploring

Disrupting

Creating

INSPIRED

LEADERS

PEAK

PERFORMANCE© Peter Fisk 2013

Ho

w c

an

I t

hin

k b

ett

er?

How can I focus better?

How can I perform better?

Ho

w c

an

I d

eli

ve

r b

ett

er?

Exploring

Disrupting

Creating

Visioning

Choosing

Simplifying

INSPIRED

LEADERS

PEAK

PERFORMANCE© Peter Fisk 2013

Ho

w c

an

I t

hin

k b

ett

er?

How can I focus better?

How can I perform better?

Ho

w c

an

I d

eli

ve

r b

ett

er?

Exploring

Disrupting

Creating

Visioning

Choosing

SimplifyingCollaborating

Engaging

Adapting

INSPIRED

LEADERS

PEAK

PERFORMANCE© Peter Fisk 2013

Ho

w c

an

I t

hin

k b

ett

er?

How can I focus better?

How can I perform better?

Ho

w c

an

I d

eli

ve

r b

ett

er?

Exploring

Disrupting

Creating

Visioning

Choosing

SimplifyingCollaborating

Engaging

Adapting

Impacting

Changing

Amplifying

INSPIRED

LEADERS

PEAK

PERFORMANCE© Peter Fisk 2013

Leaders amplify

the potential of others

why focus on 10%

when you could focus on 10x

Gamechanging strategies

Collaborative discovery

Possibility focused

Leadership teams

3 intensive days

We develop the right approach for your business, working

collaboratively to achieve your objectives better, faster.

We combine a wide range of processes and tools,

insights and ideas, people and partners

Innovative solutions

Deep insights, big ideas

Customer experiences

High energy workshops

8-12 day projects

Brand blueprinting

Portfolio and architecture

Essence and propositions

Experience delivery

15-75 day projects

Engaging your people in a future vision … developing a new

business strategy … driving creativity and innovation

… developing a new brand … solving a complex

problem fast … building your team

ACCELERATING GROWTH … strategy, brand and innovation consulting

peterfisk@peterfisk.com

www.theGeniusWorks.com

Are you ready to change the world?

The new breed of market leaders think and act differently. They fuse

digital and physical, global and local, ideas and networks. They win by

being smart, fast and connected – rather than through scale and

efficiency. They embrace all the new business tools - from empathetic

design to disruptive technologies, social media to sustainable innovation –

bringing them together for more impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder , different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

“Gamechangers: Are you ready to change the

world?” is the next book from Peter Fisk

Explore and collaborate with the work in progress at www.Gamechangers.pro

GAMECHANGERS … Next generation strategies for brands and innovation

MARKET MAKERS … developing people, innovating business, together

+geniuspeterfisk@peterfisk.com

www.theGeniusWorks.com

+genius

Genius = INSPIRING IDEAS + PRACTICAL ACTION

Future

Innolab

Brandlab

optima

fast

Strategic consulting People development Inspiring keynotes

Exploring your biggest challenges and opportunities,

developing smarter strategies and innovative solutions

for implementation and profitable growth. Customised

approaches, built around these proven formats:

Fast, intense process helping executive

teams rethink purpose and strategy in a

fast changing world, and then to refocus

and reinvent the business for the future.

Recent clients: Cinnamon, Vodafone

Accelerated and collaborative three

phase process exploring insights,

designing concepts and delivering

innovative solutions for market success.

Recent clients: Savola Foods, Turkcell

Developing or extending your brand for a

better future, based on purpose and

relevance, differentiation and identity,

experience and effective delivery.

Recent clients: Aeroflot, Philosophy

Developing fresh, distinctive value

propositions for each target audience,

building on the brand to engage

customers and deliver better solutions.

Recent clients: TeliaSonera, Visa Europe

Exploring your biggest challenges and

opportunities, developing smarter

strategies and innovative solutions

implementation and profitable growth.

Recent clients: Microsoft, Pinar

Developing people to think different and act smarter in

the new business world, from summits and seminars, to

practical workshops and retreats, the content and

experience is designed around your people:

Inspiring, practical and stretching 1-2 day

seminars on future strategy and brands,

marketing and innovation applied to your

business issues and sector opportunities.

Recent clients: BNP Paribas, Skanska

Bringing your people together to rethink

and refocus their priorities and direction.

Designing and facilitating the format and

content to energise, connect and enable.

Recent clients: Hershey’s, Time Warner

Working with you to design better

programmes from 40+ modules, based on

team and personal capabilities and

priorities, qualifications and real impact.

Recent clients: Coca Cola, Eczacibasi

From 2d to 4d: command and control to

connecting and collaborating, catalysing

and creating, amplifying potential to

deliver business and market leadership.

Recent clients: Coty Beauty, Lastminute

Customer champions, business

innovators, growth drivers … how to

drive and align the business, and deliver

more business and market impact.

Recent clients: Nestle, Standard Life

Alibaba to Zidisha, Ashmei to ZaoZao, the next generation

of brands are shaping markets with new ideas and tools.

What does it take to compete, innovate and win in these

new markets? Example themes for keynote speeches:

Young people, social media, mobile

marketing … connecting digital and

physical worlds, networks and content,

viral storytelling and target promotions

to deliver faster, exponential growth.

myworld

Are you ready to change the world?

Think Different like Steve Jobs

What do our customers really want?

Engage your left and right brain

How to think digital like GenY

How to shape your market in your own

vision, not live in the shadow of others.

How to innovate from the future back,

then win now forward. What is the future

of health, retail, travel and your world?

Steve Jobs was a genius and a geek, who

defied the rules of business to create new

markets, and phenomenal results. How

can you apply the magic of Apple to your

business, and Steve to your leadership?

What do post-crisis, digitally enabled,

globally influenced customers really

want? Connecting insights and trends, to

explore how you can do more for your

customers, and outthink the competition.

How to combine the analytical precision

and disruptive imagination of your left

and right brain to think bigger, simplify

complexity, shape the future, innovate

smarter, and make better decisions.

Fit and focused on the future

Smarter, faster innovation

Building a better brand

Developing customer propositions

Optimising your business portfolio

Inspiring one-day masterclass

Building winning teams

Developing new capabilities

Innovative leaders

We are the Market Makers

Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter

innovation and better marketing … making sense of fast-changing markets, learning from the next

generation of brands, digital and physical, large and small, west and east, new ideas and practical

solutions … inspiring and enabling you to innovate and win in the exciting new world of business.

In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,

and is in demand around the world as a strategic consultant and energising speaker.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired

strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership

teams, InnoLab is a facilitated innovation process based on deep customer insights and creative

thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a

broad range of development workshops, combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,

Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever

marketing. They play by different rules, embracing the growth of emerging markets and power of

digital networks, human design and social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars

and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius

explores the left and right-brain approaches to competitive success (translated into 35 languages!),

Customer Genius describes how to build a customer-centric business, Business Genius is about

inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He works

across sectors, encouraging business leaders to take a customer perspective, and learning from

different types of experiences. His clients include American Express and Aeroflot, Coca Cola and

Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red

Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of

Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand

Finance and partner of The Foundation, before founding his own business, GeniusWorks.

Email: peterfisk@peterfisk.com

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.Gamechangers.pro

PETER FISK … expertise in strategy and brands, innovation and marketing

peterfisk@peterfisk.com

theGeniusWorks.com

@geniusworks