future trends & digital forecasting webinar

Trends & Forecasts Digital, Economic, Social

June 2, 2011FEATURING:David Houle (Futurist, Author) Arman Rousta (CEO, Blueliner)

Global Team & Partial Client ListGlobal Team & Partial Client List

California Closets (Lifestyle)California Closets (Lifestyle)

Completely Bare (Beauty)Completely Bare (Beauty)

IZOD MenIZOD Men’’s Fragrance (Beauty)s Fragrance (Beauty)

Bogner (Fashion) Bogner (Fashion)

Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)

New York Video School (Education)New York Video School (Education)

401kid (Finance)401kid (Finance)

CMS Forex (Finance)CMS Forex (Finance)

Class of 1 (Education)Class of 1 (Education)

Morningside Translations (Translations)Morningside Translations (Translations)

Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients, including:

Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)

Manhattan Orthopedic Care (Medical)Manhattan Orthopedic Care (Medical)

Russia Today (Media)Russia Today (Media)

SogoTrade (Finance)SogoTrade (Finance)

Icebreaker (Fashion)Icebreaker (Fashion)

Lufthansa (Travel)Lufthansa (Travel)

Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)

Celect.org (Social Media)Celect.org (Social Media)

Bid on the City (Real Estate)Bid on the City (Real Estate)

Red Clay Media (Marketing)Red Clay Media (Marketing)

pillar 1. Content (Copy, Video, Photography, Audio)

pillar 2. design UX (Branding, Web Development)

pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)

pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)

pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)

pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)

pillar 7. Mobile

The The 7 Pillars 7 Pillars of Digital Marketingof Digital Marketing

David Houle’s Speaking Schedule

David Houle’s Publications

Shift Age Newsletter

http://www.davidhoule.com/newsletter/index.asp

Futurist David Houle

• New Century

• New Age – The Shift Age

• New Decade – The Transformation Decade

Agricultural Age (10,000 years ago)

Industrial Age (300 years ago)

Information Age (30 years ago)

Shift Age (2006 – Present)

The speed of change is in constant

acceleration, it is now environmental

The global stage of human evolution

Global economy – economics happens first

Culture and politics will follow

Globalization is no longer just an

economic term but a force across all

aspects of human society

First full decade of the Shift Age

Definition: “A change in nature, shape, form or character”

Humanity and most of its institutions will be transformed

Accelerating Change, Disruptive Innovation

Global orientation and connectivity

Work and Place separate

Physical to digital or non-physical

Short & Mid-Term Forecasts

Economic

Social & Cultural

Global & Geo-political

Digital / Technology

Digital Forecasts

Everything Social (Gaming, Commerce, etc)

Privacy

Music, Books & TV

Mobile

The Future of Search

P6. Social MediaP6. Social MediaHow to tap into the 1 billion+ user social networks?

Trending Social Strategies• Social Apps (Location-Based)• Mood Apps• Social Shopping• Reputation Management • Social Gaming

P7. Short-Term: Mobile StrategyP7. Short-Term: Mobile Strategy

• Nearly 10% of website traffic is now coming from mobile; we expect that to be over 20% within two years.

• 5 billion cell phone subscriptions of 7 billion people on the planet

• Mobile Apps are in

• Text HAITI to 90999 to donate $10 to relief

• Simple, accessible program made donating quick and easy

• Over $32 million was raised via mobile

Global Impact Global Impact from the palm of your hands – SMS from the palm of your hands – SMS Donations, Swipe & Pay, Google Wallet, etc.Donations, Swipe & Pay, Google Wallet, etc.

P7. Mid-Term: Mobile StrategyP7. Mid-Term: Mobile Strategy

Questions & Answers

David Houle Futurist, Author

www.davidhoule.comdavid@davidhoule.com

Twitter.com/evolutionshift Youtube.com/evolutionshift

Arman Rousta Chief Executive Officerarman@bluelineny.com www.bluelinerny.comTwitter.com/bluelinerFacebook.com/bluelinerny