2014 social media trends and forecasting
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(Image Source: mashable.com)
2014 SOCIALMEDIA TRENDS& FORECASTING CHELSEA BEVINS
(Source: http://www.inc.com)
3 Major Marketing
Trends
Purposeful Marketing
Data-BasedMarketing
Timely and Relevant Content
Need to add value to customer experiences through various touch points
Gather data to understand consumers’ affinity for brand
Stay on top of conversations and what is happening on various networks
SOCIAL MEDIA IMPACTS OUR LIFESTYLE AND IT WILL CONTINUE TO
(Source: Infographic: talkwalker.com)
Brands need to be thinking about giving back.- Jemima Gibbons, Social Media Strategist
Brands need to involve all staff in promoting their content through social media.- Ian Cleary, Founder of Razorsocial
Mobile is the main device for accessing social content.- Ian Cleary, Founder of Razorsocial
Users will seek passion based-content & social networks- Claude Silver, Head of Strategy & Digital at Publicis
CONTINUE TO FOCUS ON CONTENT MARKETING
10%Social Selling
40%ContentMarketing
10%Social Ads
20%Micro Videos
10%Visual Web
10%Measurement
(Source: Infographic: talkwalker.com)
FUSION MARKETING
(Source: www.socialmediaexaminer.com)
Traditional
Media
Digital
Media
Social
Media
• Need to integrate traditional marketing with digital marketing tools
• Use dashboards like HubSpot or Marketo. • Marketers hope to see a
lower-priced dashboard in the future
WAYS SOCIAL MEDIA WILL CHANGE
(Source: mashable.com)(Image source: www.fasttrackteam.com)
Social will need to stand out
Content will be bigger & better
Social media campaigns will have to
be paid
Interactive content will trump static content
Google+ will merge into the social scene
Graphic software will rise
Social won’t be use for sales
Automation will explode
LinkedIn will become the most important
publisher
References
Gerber, S. (2014). 9 Ways social media marketing will change in 2014. Mashable. Retrieved from http://mashable.com/2014/01/27/social-media-marketing-2014/.
Hoag, S. (2013). Social media: Your B2B mistress. Fast Track. Retrieved from http://www.fasttrackteam.com/social-media-your-b2b-mistress.aspx.
Hong, J. (2013). 13 Social media marketing trend in 2014 from the experts. Talk Walker. Retrieved from http://blog.talkwalker.com/en/13-social-media-marketing-trends-in-2014-from-the-experts/.
King, Cindy. (2014). 11 Social media marketing predictions to watch for 2014. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/social-media-predictions-2014/.
Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from http://www.inc.com/abigail-tracy/what-can-we-expect-from-marketers-on-social-media.html.