future of guerrilla marketing copy€¦ · unconventional marketing strategy high energy and...
Post on 26-Jun-2020
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The Future of Guerrilla MarketingIn a Digital World
Presentation by Priscilla Dominguez
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Unconventional Marketing Strategy
High Energy and Imagination
Taking the Consumer By Surprise
Social Buzz
Indelible Impression
Creative Guerrilla Marketing, 20142
The Curious Case of McDonald’s
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Why? !
Creative Interactive Shocking Innovative
Simple
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OreosThe Daily Twist
https://www.youtube.com/watch?v=ZDSc0V3AEnk \
9(AdWeek, 2013)
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Different Captivated people’s attention
Nostalgic Online
Cultural Associations Awards
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The Explosion of Digital
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Luna Corona
http://www.youtube.com/watch?v=bJsEum_nfLI (PSFK, 2013)
How can they be fused together for Truth?
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Let’s take a look back !
http://www.creativeguerrillamarketing.com/guerrilla-marketing/top-40-creative-ads-made-to-stop-you-smoking/
!
http://bestdesignoptions.com/?p=13522
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What’s missing?
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Guerrilla + Digital = New Creative
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Thank you!
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Questions?
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