G U E R R I L L A M A R K E T I N GR A I S E M O N E Y W I T H N O M O N E Y:
T I A N A L A U R E N C E5 X E N T R E P R E N E U R
W H AT I S G U E R R I L L A M A R K E T I N G ?
C R E AT I V I T Y + T I M E + E F F O R T Y O U H A V E T I M E O R Y O U H A V E M O N E Y:
S TA R T W I T H S O M E T H I N G P E O P L E W A N T
B U S I N E S S 1 0 1 :
T H O U G H T F R A M E W O R K : G U E R R I L L A M A R K E T I N G
1. GOAL
2. STRATEGY
3. TACTICS
G O A L S :
Specific Measurable Attainable Relevant Time Bound
O N E B I T E A T A T I M E
H O W T O B U I L D A S T R AT E G YS T R A TA G E :
1. Identify the customer
2. Find the customer
3. Specify what tactics
H O W T O C H O O S E TA C T I C STA C T I C S :
T H O U G H T F R A M E W O R K : R E A L I G N M E N T
1. TEST
2. ASSESS
3. NEW TACTICS
R E S O U R C E S
• http://predictablerevenue.com/
• https://www.blueoceanstrategy.com/
• https://moz.com/
• http://www.lynda.com/
• https://www.madfishdigital.com/blog/
• https://www.changetip.com/