future of affiliate marketing offline

The Future of Affiliate Marketing: Offline

Jonathan Treiber, CEO, RevTrax

Offline: What does it mean to me?

Media Advertisers

New Merchant Categories

In-Store

Phone

Drive to Phone

Pay-Per-Call

Pay-Per-Lead

Satellite TV

1-866-XXX-XXXX

Hotels

Don’t Forget Drive to Web!!!

Print

Mobile

TV

Radio

On-Statement Print Advertising

8

1 Free Month Trial

Total Access

Use Code: 99463

1 Free Month Trial

Total Access

Use Code: 99463

Drive to Store

Retailers

Restaurants

Manufacturers

The Holy Grail – In-Store Sales

Online Advertising Drives In-Store Sales

Brick & Mortar Retailer

10% Off!

Retail Coffee Chain

Buy 1 Coffee,

Get the 2nd Free!

Quick-Serve Restaurant Chain

99463

99463

Technology

Wouldn’t you like to know…

15

How Does The Technology Work?

1 2

3

16

Search / Keyword ID

Tracking Paid Search…

Tracking Phone Orders

1-866-YYY-YYYY

1-866-ZZZ-ZZZZ

1-866-XXX-XXXX

214-123-4456

Why Do We Care?

New Publishers

New Advertisers

Lots more $$$

New Publishers

Print

Radio

TV

Phone

New & Bigger Advertisers

$40,023

$23,000

$11,090 $9,400 $5,542$3,888

$0

$9,000

$18,000

$27,000

$36,000

$45,000

More $$$

Online

Offline

$7.1 billion

$500 million

If < 7% of retail sales take place online1 and this represents a $500 million market2, offline affiliate marketing could potentially be $7.1 Billion.

1 BIG Research 20072 ValueClick. Investor Relations Overview. January 11, 2006.

Implications For Our Industry

New Advertisers & Publishers

Online publishers can capture lost $$$

New insights & analytics

Contact Information

Jonathan Treiber

CEO

RevTrax

(t) 212.988.2161

(m) 914.329.8933

Jonathan@RevTrax.com