fuse habitat style guide

fusehabitat

style guide

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discover your social heights globally

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table of contents

the brand

logo

usage

locations

color

typography

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the BRAND

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history

fuse habitat was founded in 2011 in New York City by two NYU Graduates

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brand message

fuse habitat is an internationally based hostel company that focuses on its guests and their ability to get out in the night life. there are 5 main locations across the world that have the best night life.

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fusehabitat

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logoacceptable

Colors must stay to their perspective city and the logo should be used as shown above. One may use a knocked out version of the logo against black or a dark color in an advertisement or color overlay.

fusehabitat

fusehabitat

NEW YORK, NY

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LONDON, UK

fusehabitat

SYDNEY, AUS

fusehabitat

WASHINGTON,DC

fusehabitat

LOS ANGELES, CA

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fusehabitat

fusehabitat

NEW YORK, NY

fusehabitat

LONDON, UK

fusehabitat

SYDNEY, AUS

fusehabitat

WASHINGTON,DC

fusehabitat

LOS ANGELES, CA

unacceptable

Greyed out logos should not have a color behind them, only acceptable color is white or in the shape of the perspective city. Logo should not have the city name in the shape nor be without the shape with inverted colors. The city name should be below the shape & company name. No drop shadows should be applied or changes in typeface for the logo. Please use appropriate .eps, pdf, or other provided file types.

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safe zone

fusehabitat

NEW YORK, NY

clear space away from edges of shape

space clear for city location

the DESIGN

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fusehabitat

fusehabitat

fusehabitat

fusehabitat

NEW YORK, NY

LONDON, UK

fusehabitat

SYDNEY, AUS

WASHINGTON,DC LOS ANGELES, CA

locations

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color

fuse gray

CMYK - 0, 0, 0, 75RGB - 99, 100, 102HEX - #636466

fuse blue

CMYK - 56, 0, 15, 0RGB - 187, 54, 84HEX - # 62c9d6

fuse red

CMYK - 0, 100, 100, 0RGB - 238, 22, 45HEX - # ee162d

fuse yellow

CMYK - 2, 31, 100, 0RGB - 247, 167, 48HEX - #636466

fuse green

CMYK - 0, 41, 0, 97RGB - 162, 205, 90HEX - #a2cd5a

fuse pink

CMYK - 3, 87, 1, 0RGB - 231, 70, 149HEX - #e74695

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imagery

images should be vibrant and location specific to the locations that fuse has their hostels at. Images should always be at night. They can also be of clubs or of famous landmarks/monuments.

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typographytypefaces

nexa thin (42pt)nexa black (35pt)nexa regular (24pt)nexa regular (12 pt)

system typefaces

arial regular (42pt)arial bold (35pt)arial regular (24pt)arial regular (12 pt)

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print heirarchy

H1: nexa thin (42pt)H2: nexa black (35pt)H3: nexa regular (24pt) BODY: nexa regular (12 pt)

web heirarchy

H1: nexa black (36pt)BODY: nexa regular (12pt)

email heirarchy

H1: arial bold (36pt)BODY: arial regular (12pt)

the WEB

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web/interactive

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social mediafacebook

twitter

the TOUCHPOINTS

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merchandise

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advertising

Advertisements should feature images of the night life in the perspective city. Images should also be placed inside the shape of the logo of which the city is based.

White space must be giving in order to create visual attention. It also must have a one word caption retaining to exploration or ability to get out there in the night life. Continuing the mission statement of having our guests go out into the city night life is the main purpose of the advertisements.

fusehabitat

fusehabitat.com