from conversions to experiences: challenges in automotive marketing
Post on 02-Nov-2014
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Stephan Platt's, from Systemic Branding, presentation on conversions to experiences at the IgnitionOne European Automotive Summit, June 2014
TRANSCRIPT
Observation #2: Digital Helps to Improve Customer Experiences
New technologies…
… and seamless customer journeys…
… help to improve service quality, convenience and cost
From Conversions to Experiences | June 5, 2014 - 9 -BMW, Audi
Observation #3: Buying Behavior Changed Significantly
“I've never received an email saying: I want that car, here's my credit card number…”
[Car Dealer, 2012]
From Conversions to Experiences | June 5, 2014 - 10 -
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