#free blt introduction to google analytics

#FreeBLTAn Introduction to Google Analytics

We’re here to demystify the web...

Why are analytics important?

● Understand Consumer Behaviour ● Increase Revenue● Monitor Website Traffic● Set up and monitor Goals & Conversions ● See where visitors are leaving your site● Access Real-Time Data● Decrease Marketing Costs● Examine Path to Purchase● Monitor Multi-Channels● Time Efficiency

Getting Set Up # 1

Set Multiple Views● Unfiltered● Testing● Reporting

Having just one view is asking for trouble

Getting Set Up # 2

…& webmaster tools

Turn on Demographics

Filtering

Google Analytics tracks every visitor, but there are some you may not want to track, such as visits from your own offices. One of the first filters you should set up is on your own IP address so that your reports are not distorted.

Annotations

Little used, but I find useful for remembering key events.

Key Metrics - Overview

● Sessions● Users● Pageviews● Pages/Session● Average Session Duration● New Sessions

Key Metrics - Mobile

● Desktop● Mobile ● Tablet

Key Metrics - Acquisition

How do your visitors find your website?

Key Metrics - What is Normal?

Once you have an idea of what normal is, you will be able to spot deviations from that.

● Campaigns● Events● Blogging● Spambots● ...

Thank YouFor more information or to ask questions, please contact Nina Cooper at Beyond Local e: ninac@beyondlocal.co.ukt: @beyondlocal_

#FreeBLTFree training on demystifying Google Analytics