foursquare social spotlight

nick westergaard | branddrivendigital.com | summer–fall 2013

social spotlight

FoursquareCheck-In to the Power of Brand Building via Location-Based Social Media

Location, Location, Location ...

Photo via Flickr user Matt Biddulph

It’s a Game!

Photo via Flickr user betsyweber

Foursquare: Social Spotlight

‣ By the Numbers

‣ How Brands Engage

‣ Things to Remember

BADGES!

Photo via Flickr user Austin Bryan

Photo via Flickr user rondostar

Experience-Specific Badges

1

Foursquare by the Numbers

20 millionusers strong — over 2 billion check-ins to date

2,000/mincheck-ins per minute!

20% pushlocation updates from foursquare to facebook

1 in 4 Familiar with “Checking In”

However, Check-Ins Are Stalling

So Is Frequency

2

How Brands Engage

How Brands Engage

‣ Check-In Driven Offers

‣ Build a Brand Page for Engagement

‣ Branded Badges

Photo via Flickr user Carly & Art

Mayor Offers

Example

Build a Brand Page

Merchant Program

‣ Claim Your Venue

‣ Connect with Customers

‣ Create Specials & Offers

Build a Brand Page (Non Brick)

Branded Badges

Promoted Updates

Photo via Flickr user bfishadow

3

Things to Remember About Foursquare

Promotion Is Key

Photo via Flickr user mikecogh

Promotion Is Key

The Competition

Photo via Flickr user rishibando

10 Most Followed Companies‣ Starbucks

‣ MTV

‣ History Channel

‣ Ellen DeGeneres Show

‣ CNN

‣ Bravo

‣ VHI

‣ People Magazine

‣ Louis Vuitton

‣ New York Times

Measurement

‣ Depends on strategy — offers, etc.

‣ Total likes on brand page

‣ Total number of check-ins

‣ Number of offers redeemed

‣ Increase in sales — if you can tie it back to

Foursquare offer

Where Do You Check-In?

nick westergaard | branddrivendigital.com | summer–fall 2013

BRAND DRIVEN digital

Questions?blog: branddrivendigital.compodcast: worktalkshow.comtwitter: @nickwestergaard

Photo via Flickr user TAKA@P.P.R.S