foursquare mobile payments - general assembly ux di course, summer 2014

Team Forza:!Marta Fioni Paul Huston Ross Robinson

4 July 2014UXDi Project 3

1. Background 2. Research 3. User Testing 4. Scenario 5. Next Steps

Presentation Overview

1. Background

Increase the level of engagement with Foursquare’s users and merchants by adding a mobile payment component

The Brief

Competitive Landscape

Our solution

2. Research

1. Surveys & interviews

2. Personas

3. MoSCoW Analysis - what our product must have

Research process

1. Survey Key FindingsBased on 76 survey responses

1. Only 13% of users use Foursquare everyday!

2. 80% of people are frustrated by minimum card payments at coffee shops

25 | Junior Management Consultant

“I don’t see the point of check-ins - I don’t get any value from them”

2. Personas

Olivia

2. Personas

!

‘I’m always looking for the best deal’

34 | Editorial DirectorSeb

!

‘I want to be an insider in every !city I travel to’

31 | Film ProducerNicole

3. MoSCoW Analysis

3. User Testing

User Testing LocationsWorkshop Coffee Co. Clerkenwell !!Prufrock Coffee !Farringdon!!Look Mum No Hands Shoreditch!!Shoreditch Grind !Shoreditch!!Notes Cafe !Soho!!

User Testing

1. Payment !

Payment Option A - Mobile Credit

Why?!No need for !payment screens !in app

Did it work?!No!!

“Too creepy & personal”

Payment Option A- Mobile

Why?!Reduce user error

Payment Option B - Code

Did it work?!No!!

“Not intuitive enough”

Payment Option B - Code

Why?!Reduces time, don’t need to interact with barista

Payment Option C - Menu select

Did it work?!No!!

“I want to interact with the barista!”

Payment Option C - Menu select

What do users really want?!- Normal!- Intuitive!- Human interaction!!

Payment Learnings

Payment Iterations

User Testing

2. Engagement

Why?!Common practice

Engagement Option A - Loyalty Card

Did it work?!No!!

“I use Foursquare for discovery, not loyalty”

Engagement Option A - Loyalty Card

Why?!Provide discovery, gamification and curation - all in one

Engagement Option B - Seasonal Discovery Game

Did it work?!No!!

“I want surprise, don’t plan out my year”

Engagement Option B - Seasonal Discovery Game

What do users really want?!Surprise privileges!!

Engagement Learnings

Engagement Iterations

4. Scenario

5. Next Steps

User Adoption !Encourage users to invite friends!!

Business Adoption!Fast payment at the till!!

Next Steps