founder institute sydney - april 9, 2013 - naming & branding : garry visontay

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Branding&NamGarryVi

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Start-upsIwillmention

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aBrand….

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Takeabrandyouknow(sayApple).

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6thingsthatinfluencebrand

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DesignCrowdVisualStyle

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HumourispartoftheDNA

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TheDesignCrowdStory

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HouseofBrandsvsBrandedH

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HowimportantisthenameIp

10%Crapnames

10%Greatnames

80%ofnamesarenotamaterialdriverofbrandimpact

Xerox–soundslikeaChineselaxative?

(GeorgeLois–AdvertisingLegend)

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HowdoIpickanameformystart

www.wordoid.com

www.namestation.com

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NamingRecruitLoop

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NamingDesignCrowd

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NamingSydneySeedFundOpenFund(egSydneyOpenFund,SingaporeOpenFund)OFund(ofund.co)StartFund(startfund.vc)JumpStart(jumpstart.vc)FirstFund(.vcor.co)

LaunchFund(.vcor.co)nfund(.vcor.co)SydneyAccelerateFundSydneyAccelerationFundSydneyAcceleratorFundSydneyActivationFund

SydneyBlueprintFundSydneyBootstrapFundSydneyCatapultFundSydneyEnterpriseFundSydneyFirstRoundFund

SydneyFocusFund

SydneyForwardFundSydneyFoundationFundSydneyGarageFundSydneyHorizonFund

SydneyInnovationFundSydneyLaunchFundSydneyLightspeedFundSydneyMicroSeedFund

SydneyProFoundersFundSydneySeedFundSydneyStartupFundSydneySummitFundSydneyTechFund

SydneyTechnologyFundSydneyVentureStartFund

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Howdoyouendupwithabadna

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Don’tuseGet[NAME].comorTry[NAM

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Collectfeedbackonyourname

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NamingTips

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World’sbiggestnamingmista