five key things about seo in 2011

SEO IN 2011

Five Things You Need to Know Now

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Who Am I?

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Experienced.

12 years in search Columnist for Search Engine Land Instructor for QIC Learning Speaker – SMX, SES, Internet Summit… Agency, in-house, consultant

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Ethical.

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Elemental.

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5 Things You Need to Know

Panda Schema.org Search Plus Your World Canonicals Social Networking

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Let’s talk about the Panda in the room…

Started in January 2010

Updated 11 times Last update 11/18

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Content

Links

Content or Linking?

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Schema.org

Supported by Google, Bing, Yahoo, and Yandex Made possible with microdata formats in

HTML5 Itemscope Itemprop

Enumerations Name Price Availability Ratingvalue

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Search Plus Your World

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Search Plus Your World

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Search Plus Your World

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Search Plus Your World

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Canonicals

<link rel="next"

href=“Octuplet

#6" />

<p>

I’m

the fifth-

born

</p>

<link rel=“prev" href=“Octuplet #5" /><link rel=“next" href=“Octuplet #7" /> <p> I’m the sixth-born </p>

<link rel=“prev" href=“Octuplet #6" /> <p> I’m the best! </p>

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Social Networking

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Pinterest

Jenny Halaszjenny@jlh-marketing.com

@jennyhalasz