7 THINGS 7 THINGS YOU NEED TO KNOWYOU NEED TO KNOW
ABOUT SEO IN 2015ABOUT SEO IN 2015
Will HankeWill Hanke
What SEO What SEO is NOT is NOT in 2015in 2015
No More No More Keyword StuffingKeyword Stuffing
No More No More Mass Directory SubmissionsMass Directory Submissions
No No Press Releases Press Releases Without Actual NewsWithout Actual News
NoNo More Tricking the System More Tricking the System
What SEO Strategies What SEO Strategies Work Work in 2015in 2015
1. 1. Real, Helpful ContentReal, Helpful Content
Semantic IndexingSemantic Indexing
Who’s Hungry?Who’s Hungry?
The Machines are LearningThe Machines are Learning
The Four Letter WordThe Four Letter Word
2.2. Consistent Content Consistent Content
Fresh WinsFresh Wins
3. 3. Link Building & Un-BuildingLink Building & Un-Building
Good Links Boost Visitor ValueGood Links Boost Visitor Value
Great Idea: Build Great ContentGreat Idea: Build Great Content
Bad Links Now HurtBad Links Now Hurt
Bad Link Removal / DisavowingBad Link Removal / Disavowing
4. 4. Make Your Site Function WellMake Your Site Function Well
Beautiful / Functional DesignBeautiful / Functional Design
Fast Site = Better RankingsFast Site = Better Rankings
developers.google.com/speed/pagespeed/developers.google.com/speed/pagespeed/
5. 5. Mobile FriendlyMobile Friendly
Use a Responsive ThemeUse a Responsive Theme
Mobile E-CommerceMobile E-Commerce
6. 6. Interact with the Social WorldInteract with the Social World
Make Interaction EasyMake Interaction Easy
7. 7. TrustedTrusted
Trust LogosTrust Logos
Good Reviews Across Multiple SitesGood Reviews Across Multiple Sites
Traffic Jam Traffic Jam at Your Website!at Your Website!