PRODUCT PAGE WRITING GUIDLINE

1. HOW TO INCLUDE KEYWORDS

2. HOW TO WRITE CONTENT

3. HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?

4. TOOL SUGGEST KEYWORD

5. REFERENCE OTHER WEBSITES

Five things that we’ll cover during this Training Five things that we’ll cover during this Training

HOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDS

HERE ARE SOME OF THE SUGGESTION FOR USING YOUR KEYWORD EFFECTIVELY IN YOUR TITLE, SUBLINE, AND DESCRIPTION:

USE KEYWORD IN PERMALINK ( THE URLS CONTAINS KEYWORDS)

THE HEADLINES (H1, H2 AND H3) ARE THE TITLE AND SUBTITLES OF YOUR TEXT

META TITLE TAG TITLE OF PRODUCT START OF THE ARTICLE END OF THE ARTICLE BOLD AND ITALICS YOUR KEYWORD AND OTHER

IMPORTANT SEMANTIC KEYWORDS ADD RELEVANT IMAGE AND USE YOUR TARGET

KEYWORD AS ANCHOR TEXT

HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT

THE LENGTH

LENGTH OF CONTENT DOES NOT DIRECTLY IMPACT ITS QUALITY. HOWEVER, IF YOU WANT TO WRITE EFFECTIVELY CONTENT FOR PRODUCT (PRODUCT DESCRIPTION), YOU HAVE TO RESEARCH AND ANSWER ALL OF THE QUESTIONS THAT USERS CONCERN

WRITE AT LEAST 250 WORDS.

KEYWORD DENSITY

KEYWORD DENSITY IS NOT SOMETHING YOU SHOULD TAKE INTO ACCOUNT. WRITE A NATURAL TEXT AND USE YOUR KEYWORD AS MANY TIMES YOU FEEL IS RIGHT AND USEFUL. IT IS ALRIGHT TO REPEAT SHORT KEYWORDS AS LONG AS IT FEELS NATURAL BUT AVOID REPEATING LONG-TAIL KEYWORDS TOO MANY TIMES.

HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT

SYNONYMS

GOOGLE UNDERSTANDS SYNONYMS AND WORDS RELATED TO EACH OTHER. IN ORDER TO BE VISIBLE FOR MORE KEYWORDS AND TO AVOID A TOO HIGH KEYWORD DENSITY, USE SYNONYMSEX:

CAT = FELINE

STILETTOS = HEEL SHOES, COURT SHOES, PUMP SHOES

SKIN CARE = LOTION, FACE LOTION, FACE CREAM, MOISTURIZER

INTERNAL LINKSo YOU SHOULD INCLUDE INTERNAL LINKS IN YOUR TEXTS. o ONLY RELEVANT LINKS = RELEVANT TOPIC o LINKS THAT HAVEN’T ALREADY APPEARED ON THE PAGEo PAGES DO NOT HAVE MANY INTERNAL LINKING THAT YOU

WANT TO BOOT

HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?

A GOOD CONTENT SHOULD ANSWER ALL THOSE QUESTIONS:

- WHO: WHO ARE YOU? WHAT ARE YOUR VALUES?

- WHAT: WHAT DO YOU SELL?

- WHERE: WHERE DO YOU DELIVER?

- HOW: HOW DO YOU SELL? WHAT IS YOUR “UNIQUE SELLING PROPOSITION”? WHAT ARE THE BENEFITS OF BUYING ON YOUR WEBSITE RATHER THAN ON SOMEONE ELSE’S?

YOU HAVE TO PROVIDE A REASON FOR USERS TO STAY ON YOUR WEBSITE, READ YOUR CONTENT AND CONVERT. THAT’S WHY CONTENT IS SO IMPORTANT: WRITE IT FOR YOUR USERS AND OPTIMIZE IT FOR SEARCH ENGINES. AND OPTIMIZING FOR SEARCH ENGINES MEANS USING KEYWORDS.

EG:HOW TO USE A NOKIA PHONE?

HOW TO CHARGE A MOBILE PHONE BATTERY PROPERLY?

PRODUCT DETAILS (ITS SUPPLIER)?

HOW TO CHOOSE THE RIGHT PHONE FOR YOURSELF?

HOW TO MATCH ACCESSORIES TO DRESSES, JEANS, ETC?

TOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORD

• GOOGLE SUGGEST SCRAPER:

HTTP://UBERSUGGEST.ORG/

• KEYWORD RESEARCH ON GD: HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1BT22HBG0NM_UT-LSXY7FIC7RDSS6LZUS6I1EUES_MS8/EDIT#GID=638320935

REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES TITLE

o HTTP://WWW.ADIDAS.COM.VN/SUPERNOVA-GLIDE-7-SHOES/B26755.HTML

WRITE NATURALLYo H2 + BOLDHTTPS://WWW.ZALANDO.CO.UK/WOMENS-CLOTHING/NIKE/?ORDER=ACTIVATION_DATE

o H2 + H3HTTP://WWW.IONAUDIO.COM/PRODUCTS/PRINT/ICADE

HTTP://WWW.IONAUDIO.COM/PRODUCTS/DETAILS/BLOCK-ROCKER-BLUETOOTH-IPA56D

o H3 + H4HTTP://WWW.EXPEDIA.CO.UK/PARIS-HOTELS-HOTEL-MONTMARTRE-MON-AMOUR.H4327633.HOTEL-INFORMATION?CHKIN=13%2F04%2F2014&CHKOUT=14%2F04%2F2014&RM1=A

o H1 + H2 + INTERNALMOST WIKIPEDIA ARTICLES CAN BE USED AS A REFERENCE FOR GOOD CONTENT. IT

IS NOT OVER OPTIMIZED AND VERY USEFUL.

HTTP://EN.WIKIPEDIA.ORG/WIKI/ROCKET_INTERNET

REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES

TITLEo HTTP://WWW.LAZADA.VN/DTDD-JEEP-A8I-2-SIM-CAM-PHOI-DEN-226330.HTMLo HTTP://WWW.LAZADA.VN/APPLE-IPHONE-6-16GB-BAC-299055.HTMLo HTTP://WWW.LAZADA.VN/TA-QUAN-BE-TRAI-HUGGIES-ULTRA-PANTS-XL48-KEM-BALO-354579.HTML

DESCRIPTIONo BOLD + ITALICHTTP://WWW.LAZADA.VN/DTDD-KIEM-PIN-SAC-DU-PHONG-HONGKONG-ELECTRONICS-

A8-PLUS-2-SIM-10000MAH-DEN-324578.HTMLo H2 + H3HTTP://WWW.AMAZON.COM/MAYBELLINE-COLOR-SENSATIONAL-VIVIDS-

LIPCOLOR/DP/B00CTOLZWM/REF=PD_SBS_BT_6?IE=UTF8&REFRID=1HJS3C1XT6KRJQJMD0YJ

o LEARN QUESTION FROM AMAZONHTTP://WWW.AMAZON.COM/ITALIA-EYELINERS-SET-OF-12/DP/B006HCJXBM/REF=SR_1_13?S=BEAUTY&IE=UTF8&QID=1423410984&SR=1-13&KEYWORDS=MAKEUP

o LEARN TO CREATE SITE LINK IN DESCRIPTIONHTTP://WWW.PRICEPANDA.COM.MY/NIKON-D3200-KIT-1855MM-PID1341250/

SUM UPSUM UPSUM UPSUM UP• TITLE ( LESS THAN 60 CHARACTER)

• BRAND + SERIES + COLOR + PRICE

• CATEGORY / SUBCATEGORY + COLOR + PRICE

• CATEGORY + BRAND + SIZE + COLOR + PRICE

• SUB-CATEGORY + BRAND + SIZE + COLOR + PRICE

• DESCRIPTION (WRITE AT LEAST 250 WORDS)• DIVIDE INTO 3 OR 4 PARAGRAPHS BY “P” TAG (STRUCTURE: <P> CONTENT </P> )

• CONTENT SHOULD ANSWER ALL THOSE QUESTIONS (WHO, HOW, WHAT, WHEN)

• KEYWORD DENSITY (SEO) IS THE PERCENTAGE (%) OF TIMES A KEYWORD OR KEY PHRASE APPEARS ON A WEB PAGE IN COMPARISON WITH THE TOTAL NUMBER OF WORDS ON THE PAGE. (MANY SEO EXPERTS CONSIDER THE OPTIMUM KEYWORD DENSITY TO BE 1 TO 3 PERCENT) (NKR* NWP / TKN) * 100

EG:2*3/250*100 = 2.4 %

o NKR IS HOW MANY TIMES YOU REPEATED A SPECIFIC KEYWORD

o NWP IS THE NUMBER OF WORDS IN THE KEYWORD PHRASE

o TKN THE TOTAL WORDS IN THE ANALYZED TEXT

• KEYWORD DEFINE BY "H" TAGS AND "STRONG" TAGS

• WRITE CONTENT NATURALLY SO THAT KEYWORDS HAVE BEEN INCLUDED IN H2 OR H3 OR STRONG TAGS

• TO ARRANGE ORDER OF PRIORITY AMONG TAGS ABOVE IS THAT H2, H3, STRONG

SUB LINE (IT WILL HELP INCREASE CR)

HTTP://WWW.ZALORA.VN/QUAN-LEGGINGS-DANG-OM-380430.HTML

HTTP://WWW.ZALORA.VN/QUAN-LEGGING-DAI-380389.HTML

HTTP://WWW.ZALORA.VN/BO-MASCARA-DAI-MI-TU-NHIEN-

LASHIONISTA-VA-SON-MAU-PINK-ALERT-HONG-CAM-347612.HTML

SUM UPSUM UPSUM UPSUM UP

THE END

Thanks for your attention Thanks for your attention