fitc digital publishing

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The Digital Publishing Opportunity for Creative AgenciesMichaël Chaize | Adobe Creative Cloud Evangelist

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Michaël Chaize CreativeDroplets.com

@mchaize

Appliness Digital Magazine for Web Developers

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Appliness (available on the AppStore & Google Play)

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Digital Publication ? (iBook, ePub, DPS)

Adobe DPS ?

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AGENDA

WHY DIGITAL PUBLISHING

DPS FOR MAGAZINES

NEW BUSINESS OPPORTUNITIES

DEMONSTRATION

NEW FEATURES AND INSPIRATION

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!

“Traditional” Designer

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Paper - Solids - Text - Images

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Caroline Grohs

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Caroline Grohs

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!

“Interactive” Designer

- Hyperlinks / Buttons - Slideshow - Image Sequence - Audio & Video - Panorama - Pan & Zoom - Web content

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Magazines

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80% Top Grossing iOS Newsstand Apps

are on DPS

80% DPS

20% other

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!

Only for magazines ?

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(Enter Renault’s world at www.renault.tv)

RENAULT

CAPTUR

DRIVE THE CHANGE

LIVE THE LIFE YOU WANT TO LIVE

Consumer Goods

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Financial Services

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B:B

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Brand Affinity

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EDUCATION

EDUCATION

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DEMO

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Adobe DPS New features

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Customized Experiences

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Restricted Distribution

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Push Notifications

Segmented text notifications (v29)

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Amazon Kindle Fire HD

iPad (all generations)

iPhone & iPod Touch AndroidBrowser

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3% Android

97% iOS

DPS Downloads by Platform

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DPS on iOS7

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iOS 7 Airdrop in DPS

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Welcome Screen for iOSv29

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Camera API

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DPS on Android Phones & Tablets

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EXPERIENCE MANAGER

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WORDPRESS DRUPAL

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Analytics

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Analytics

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Analytics

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Analytics

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Extend with HTML5

Andrew Trice

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dpsgallery.adobe.com

INSPIRATION

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BUSINESS OPPORTUNITIESRICH MEDIA EXPERIENCE

R.O.I - DPS vs NATIVE

B2B, B2C, B2E

DESIGN DRIVEN PROJECT

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(Enter Renault’s world at www.renault.tv)

RENAULT

CAPTUR

DRIVE THE CHANGE

LIVE THE LIFE YOU WANT TO LIVE

THANK YOU

Michaël CHAIZE mchaize@adobe.com