finding the funding we dream of

Paul Whitnall

Welcome

Paul WhitnallAPS, Stirling 2009

Finding the funding Finding the funding we dream ofwe dream of

We all want to enjoy this workshop

Let’s practice...

Need for speed

Who am I?

07/04/23 5

Who am I?

I am your servant

My work is to make charities and churches stronger businesses

(and therefore more effective)

07/04/23 6

Perhaps I might start with some questions?

Who are you?

Why are you here?

What would make you go away happy?

5 sections, 4 exercises

1. Where money comes from...2. Dream songs...3. Red and yellow boxes...4. The shaping of things that don’t exist...5. 5 ways to raise £100,000...

Where does money come from?

Our personal experiences…

<<Types of source>>

May boil down to 2 four-letter words

LOVEWORK

When people ask me to talk about money

They want me to tell them where it is

But money is the fruit

Of a healthy tree

It’s the end of a series of questions

Five (deceptively) simple Questions

Who are you?What do you do?What do you want to do?What difference will it make?

– And to whom?What will it cost?

– And who might be willing to pay?

Income: types and sources

I rely heavily now on the NCVO sustainability project

And the handout

www.ncvo-vol.org.uk/sfp

NCVO’s income spectrum

Dream songs

Dream a little dream of meWrap your troubles in dreamsDream the impossible dreamCalifornia dreamingI dream of Jeannie

Our new theme song...

“You got to have a dream, if you don’t have a dream, you’ll never have a dream come true..”

South Pacific ‘Happy Talk’

If I want my dreams to come true, I mustn't oversleep.

The happiness of my life depends on the quality of my dreams.

If I lack the courage to start,

I have already finished

Jiminy Cricket

When your heart is in your dream,

No request is too extreme.

Johann Wolfgang Von Goethe

Dream no small dreams

for they have no power to move the hearts of men.

Erma Bombeck

It takes a lot of courage to show your dreams to someone else.

James Dean

Dream as if you’ll live forever.

Live as if you’ll die tomorrow.

Napoleon Hill

Cherish your visions and your dreams, as they are the children of your soul, the blueprints of your ultimate achievements.

Catherine Marshall Dreams are not

usually brought to fruition

unless the whole heart is willing to do its part toward implementing them.

What are you dreaming of for your YMCA?

Who knows about your dream?Who shares your dream?How you gonna make your dream

come true?

First rule of fundraising

Getting charitable money

you’ve got to need the money

you’ve got to ask for ityou’ve got to know what you want it for!you’ve got to be clear and convincing

Most of our work is fully funded

Let me tell you something…

The future will be different

– How will we change so that we will still deliver our mission?

Create space in which to shape the future: 1

Create space in which to shape the future: 2

Space in your heads and hearts

Space in your board meetings

Space in your budget processes

Why?• To bring in new money, • To become a real concern for our boards• you need a budget

New type of budget; an extra budget

Control budget keeps us safeAspiration budget gives us space

–Where our future is born• We determine what will be in it• Not the funder

–Wider remit–Longer timescale

Aspiration budget

Describes the yellow boxIs a cost budget, NOT an income budgetHas at least a three year time-spanIncludes all the things you could or should

be doingWhich can be realised as and when we win

the fundsChange our income mix

Need for complexity

If – we’re going to add new and different– And find new types of income– And new measures of success– And take (rightly) risky decisions– And avoid ramifications of those

decisions– And satisfy stakeholders and

compliance regimesWe’ll need complex solutions

– Which take time and care to design

How to bring change?

McKinsey on Change

Model on a rapid results basis

Rapid Results TemplatesResults Sought Statement

“Within 100 days, we will have contributed…”Stakeholder Map and TableSponsors, stakeholders, key participantsQuality of relationship, commitments needed

• Uncertainty and Risk Management TableIdentifying and addressing areas of uncertainty

• Learning Objectives“In order to be wildly successful, we must learn..”

• Proof Point Schedule• Proof points to reach enroute to success

Theory U

Six ways to raise £100,000

1 x £100,0003 x £33,333

10 x £10,000100 x £1,0001,000 x £10010,000 x £10

Which is

Easiest to win?

Easiest to manage?

Longest-lasting?

Pick one of the six

Answer 2 questions

–Who is there that can provide the volume and amount you’ve chosen

–Why might they provide it?

The big finish

There is money

For worthwhile things

It takes work to win it

Who has the time, ability, knowledge, focus and energy to win the money for our dreams?

If you have a dream, I can help you find the money

Thank you

paul.whitnall@googlemail.com

075 1525 4040

Jiminy Cricket

When your heart is in your dream, No request is too extreme.

Johann Wolfgang Von Goethe

Dream no small dreams for they have no power to move the hearts of men.

Erma Bombeck

It takes a lot of courage to show your dreams to someone else.

James Dean

Dream as if you’ll live forever. Live as if you’ll die tomorrow.

Napoleon Hill

Cherish your visions and your dreams, as they are the children of your soul, the blueprints of your ultimate achievements.

Catherine Marshall

Dreams are not usually brought to fruition unless the whole heart is willing to do its part toward implementing them.

Jiminy Cricket

When your heart is in your dream,

No request is too extreme.

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