finance: cinema delivers a meaningful message to an appropriate audience
Post on 15-Jan-2015
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BANKINGDELIVERING MESSAGE AND AUDIENCE
Delivering Message And Audience
SANTANDER SWITCH
CINEMA WAS EFFECTIVE FOR TARGETING A YOUNGER, MORE AFFLUENT AUDIENCE
+12
STUDENTS YOUNG WORKERS ESTABLISHED FAMILY
+5+13
MILLWARD BROWN 2010. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE
Delivering Message And Audience
BARCLAYCARD ROLLERCOASTER
CINEMA DELIVERED NEW INFORMATION AND ENJOYMENT DESPITE HEAVY TV ACTIVITY
MILLWARD BROWN 2011. THE FIGURES ARE PERCENTAGE POINTS THAT CINEMA DELIVERS ABOVE THOSE ACHIEVED AT A TOTAL LEVEL IN EACH CASE
ENJOYABLE
+21
BELIEVE
+27
+11
RELEVANT
+16
INFORM
THANK YOU
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