final presentation - yahoo
Post on 21-Jan-2015
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ADV 492 JONGWOO AN
Yahoo company offers Web portal, Search En-gine, Directory, Mail, News, Advertising, Online Mapping, Video sharing and Social Media web-sites.In 1955, the first logo was red and had three icons on each side.In 2009, the logo was changed to purple.
Advertising Share of ideas – Ratingchallenge – google, bing and other search engine website
Challenge & Goal
3 Big Search engine websiteGoogle&yahoo&bingGoal- no.1 in big3 to be best search engine website
WEAKNESS OF BRAND POWERAWARENESS OF YAHOO !!COMPETITOR(GOOGLE)
Social Media
Market Share
Brand Power
Mutual Cooperation
Advertising
Strategy Evaluation
Twitter Analytics Facebook comments
Budget & Timeline
Budget- spend more on ad-vertising and Public relation
Timeline
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