ADV 492 JONGWOO AN

Yahoo company offers Web portal, Search En-gine, Directory, Mail, News, Advertising, Online Mapping, Video sharing and Social Media web-sites.In 1955, the first logo was red and had three icons on each side.In 2009, the logo was changed to purple.

Advertising Share of ideas – Ratingchallenge – google, bing and other search engine website

Challenge & Goal

3 Big Search engine websiteGoogle&yahoo&bingGoal- no.1 in big3 to be best search engine website

WEAKNESS OF BRAND POWERAWARENESS OF YAHOO !!COMPETITOR(GOOGLE)

Social Media

Market Share

Brand Power

Mutual Cooperation

Advertising

Strategy Evaluation

Twitter Analytics Facebook comments

Budget & Timeline

Budget- spend more on ad-vertising and Public relation

Timeline