fast track your web optimization roi presentation€¦ · usability . design . ux . a / b ....

Delivering Optimal Digital Customer Experience ClickTale Webinar

Presenter: Shai Tamari, Pre Sales Manager of ClickTale

FAST TRACK YOUR WEB OPTIMIZATION ROI

Who is ClickTale?

Inside ClickTale

ClickTale & Traditional Analytics Tools

Conclusion: Creating a Revenue-Winning Customer Experience

Q&A

Agenda

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ClickTale - The Leader in Enterprise Class SaaS Customer Experience Solutions

Founded in 2006

300+ Enterprise Customers

SaaS subscription model

Specialized Professional CustomerExperience Consulting

Traditional Analytics

• Between Page Data

• Clickstream Based

• Answers What

Experience Insights

• In-page Data

• Interaction Based

• Answers Why

Deliver Better Digital Customer Experience

Usability

DESIGN

UX

A/B Personalization CUSTOMER

SERVICE Voice of customer

Customer Information

Social media f

BUSINESS Funnel Reports

Business Trends

Web Analytics

How do you measure your Customer’s Experience today ?

A/B Testing

Inside ClickTale Analysis

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Define Business Objectives

Capture the Customer Experience

Creating a Revenue-Winning Customer

Experience

What content is leading or distracting visitors from conversion?

How do I build and verify A/B testing hypotheses quickly and easily?

How do I prioritize my usability fixes?

How does digital experience vary across different user segments on my website?

ClickTale CX Consultancy Answers…

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Marketing Eco-System

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Watch Session Recordings on Adobe

Watch Heatmaps in Adobe

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Adobe Segmentations

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Visualizing Segments in ClickTale

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Lenovo’s Adobe ClickTale Analysis

Ready-to-Use SaaS Solution

In-depth Data Capture

Integrated with

Marketing Eco-System

Industry-Specific

Customer Experience Consultants

Turn More Visits into Winning

Transactions

Reveal the Visual Journey of Every Online Customer

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THANK YOU