personalization: the digital customer experience, glossy forum, october 20th, 2016
TRANSCRIPT
PowerPoint Presentation
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Service
With
Accessorizing
Talent
SWAT Stylists
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Every touch point is an opportunity to build a relationship.Infuse a human element back into the shopping experience, and maintain our personalized, one-on-one customer service.Use technology to remove friction.
The SWAT Philosophy
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SWAT Gets Social
Stylists personalities shine through.She creates how-to content and styling tips.She engages with customers post purchase and solidifies relationships.
How-to Video Content
Going the extra mile for a simple style request.
Use video for a uniquely tailored experience.
Make her feel special, but content is relevant for all customers.
Technology for Engagement: Video Chat
Co-browsing the site is similar to shopping in-person.Face-to-face interactions are fun and memorable. Customers recognize our product knowledge and trust our opinions. Were the (bauble-obsessed) BFF you shop with.
Video Chat on Site
The BaubleBar SWAT Way
Leverage technology to enrich customer relationships.
Let the customer facing team have a voice.
Test test test. New ideas excite the team and customers.
@BaubleBar@NinaKnowsBest_BB
@BaubleBar@Nina_Knows_Best
Thank you!#BaubleBar #SWATStyle
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