fast track your web optimization roi presentation€¦ · usability . design . ux . a / b ....

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Delivering Optimal Digital Customer Experience ClickTale Webinar Presenter: Shai Tamari, Pre Sales Manager of ClickTale FAST TRACK YOUR WEB OPTIMIZATION ROI

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Page 1: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Delivering Optimal Digital Customer Experience ClickTale Webinar

Presenter: Shai Tamari, Pre Sales Manager of ClickTale

FAST TRACK YOUR WEB OPTIMIZATION ROI

Page 2: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Who is ClickTale?

Inside ClickTale

ClickTale & Traditional Analytics Tools

Conclusion: Creating a Revenue-Winning Customer Experience

Q&A

Agenda

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Page 3: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

ClickTale - The Leader in Enterprise Class SaaS Customer Experience Solutions

Founded in 2006

300+ Enterprise Customers

SaaS subscription model

Specialized Professional CustomerExperience Consulting

Page 4: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Traditional Analytics

• Between Page Data

• Clickstream Based

• Answers What

Experience Insights

• In-page Data

• Interaction Based

• Answers Why

Deliver Better Digital Customer Experience

Page 5: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Usability

DESIGN

UX

A/B Personalization CUSTOMER

SERVICE Voice of customer

Customer Information

Social media f

BUSINESS Funnel Reports

Business Trends

Web Analytics

How do you measure your Customer’s Experience today ?

A/B Testing

Page 6: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Inside ClickTale Analysis

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Define Business Objectives

Capture the Customer Experience

Creating a Revenue-Winning Customer

Experience

Page 7: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

What content is leading or distracting visitors from conversion?

How do I build and verify A/B testing hypotheses quickly and easily?

How do I prioritize my usability fixes?

How does digital experience vary across different user segments on my website?

ClickTale CX Consultancy Answers…

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Page 8: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Marketing Eco-System

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Page 9: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

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Watch Session Recordings on Adobe

Page 10: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Watch Heatmaps in Adobe

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Page 11: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

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Adobe Segmentations

Page 12: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

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Visualizing Segments in ClickTale

Page 13: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

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Lenovo’s Adobe ClickTale Analysis

Page 14: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

Ready-to-Use SaaS Solution

In-depth Data Capture

Integrated with

Marketing Eco-System

Industry-Specific

Customer Experience Consultants

Turn More Visits into Winning

Transactions

Reveal the Visual Journey of Every Online Customer

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Page 15: Fast Track Your Web Optimization ROI Presentation€¦ · Usability . DESIGN . UX . A / B . Personalization . CUSTOMER . SERVICE . Voice of customer . Customer Information . f. Social

THANK YOU