facing the complexity of emerging digital service models · source: how smart, connected products...

© 2017 TM Forum | 1

Facing the Complexity of

Emerging Digital Service Models

Sandor Albrecht, PhDResearch Director

Ericsson

© 2017 TM Forum | 2

ICT at the Inflection Point

© 2017 TM Forum | 3

Industry Transformation

M2M IoT

Vertical Silos

Technology Focus

Single-Purpose

Cross-Industry

Business Focus

Multi-Purpose

Business Models

Processes

Infrastructure

© 2017 TM Forum | 4

Where are we now?

PHASE 1

PHASE 2

PHASE 3

CONNECTIVITY

SENSORS

DEVICES

PHYSICAL SETUP/

INFRASTRUCTURE

SOFTWARE

ANALYTICS

PLATFORMS

SECURITY

ADJACENT BUSINESS

MODELS BASED ON

THE TECHNOLOGY

NEW DOMAINS

OF VALUE

CAPTURE

Source: McKinsey

© 2017 TM Forum | 5

Creating New Value with Data

Source: How Smart, Connected Products Are Transforming Companies

By Michael E. Porter and James E. Heppelmann; HBR, October 2015

Data from smart, connected products is

generating insights that help

businesses, customers, and partners

optimize product performance.

Simple analytics, applied by individual

products to their own data, reveal

basic insights; more-sophisticated

analytics, applied to product data

that has been pooled into a “lake” with

data from external and enterprise

sources, unearth deeper insights.

© 2017 TM Forum | 6

Machine Intelligence Competitive Landscape

© 2017 TM Forum | 7

Startups are Changing the Rules of the Game…

© 2017 TM Forum | 8

Back to the Edge…

© 2017 TM Forum | 9

Anders HardebringFounder and CEOImagimob

© 2017 TM Forum | 10

Real time AI at the edge

© 2017 TM Forum | 11

Creating New Value with Data

Source: How Smart, Connected Products Are Transforming Companies

By Michael E. Porter and James E. Heppelmann; HBR, October 2015

• Real-time aspects

• Need for quick information loop,

from the data generation by the

sensor, to the decision and acting

on the device

• Chainsaw

• Robot

• Selfdriving car

• Works without connection

• Improves battery life

Real time AI

© 2017 TM Forum | 12

Real Use Case

• Collaboration with Synerleap, ABB Incubator

• Yumi means you and me

• Yumi is designed for cooperation betweenpeople and robots

• High precision mounting

• Swiss watches

• Tablets, smartphones

• Real time AI with Yumi

• Use case/video – We give Yumi haptic sensing

© 2017 TM Forum | 13

SENSORBEAT – Use Case ABB YuMi

© 2017 TM Forum | 14

Innovation in IoT and AI Needs an Ecosystem Play

© 2017 TM Forum | 15

Innovation in IoT and AI Needs an Ecosystem Play