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Facing the Complexity of

Emerging Digital Service Models

Sandor Albrecht, PhDResearch Director

Ericsson

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ICT at the Inflection Point

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Industry Transformation

M2M IoT

Vertical Silos

Technology Focus

Single-Purpose

Cross-Industry

Business Focus

Multi-Purpose

Business Models

Processes

Infrastructure

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Where are we now?

PHASE 1

PHASE 2

PHASE 3

CONNECTIVITY

SENSORS

DEVICES

PHYSICAL SETUP/

INFRASTRUCTURE

SOFTWARE

ANALYTICS

PLATFORMS

SECURITY

ADJACENT BUSINESS

MODELS BASED ON

THE TECHNOLOGY

NEW DOMAINS

OF VALUE

CAPTURE

Source: McKinsey

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Creating New Value with Data

Source: How Smart, Connected Products Are Transforming Companies

By Michael E. Porter and James E. Heppelmann; HBR, October 2015

Data from smart, connected products is

generating insights that help

businesses, customers, and partners

optimize product performance.

Simple analytics, applied by individual

products to their own data, reveal

basic insights; more-sophisticated

analytics, applied to product data

that has been pooled into a “lake” with

data from external and enterprise

sources, unearth deeper insights.

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Machine Intelligence Competitive Landscape

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Startups are Changing the Rules of the Game…

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Back to the Edge…

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Anders HardebringFounder and CEOImagimob

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Real time AI at the edge

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Creating New Value with Data

Source: How Smart, Connected Products Are Transforming Companies

By Michael E. Porter and James E. Heppelmann; HBR, October 2015

• Real-time aspects

• Need for quick information loop,

from the data generation by the

sensor, to the decision and acting

on the device

• Chainsaw

• Robot

• Selfdriving car

• Works without connection

• Improves battery life

Real time AI

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Real Use Case

• Collaboration with Synerleap, ABB Incubator

• Yumi means you and me

• Yumi is designed for cooperation betweenpeople and robots

• High precision mounting

• Swiss watches

• Tablets, smartphones

• Real time AI with Yumi

• Use case/video – We give Yumi haptic sensing

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SENSORBEAT – Use Case ABB YuMi

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Innovation in IoT and AI Needs an Ecosystem Play

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Innovation in IoT and AI Needs an Ecosystem Play