facebook changes: a complete guide - by mari smith

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

facebookfacebookchanges:changes:

a complete guidea complete guide

Free Webinar with Mari SmithReplay at: bit.ly/mariwebinar

MARI SMITH

Author, Social Media ExpertSocial Media Speaker & Author

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hashtaghashtag #fbwebinar#fbwebinar

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subscribe subscribe on/off?on/off?

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friend friend vs.vs.

subscribersubscribervs.vs.

fanfan??

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profile vs. profile vs. page?page?

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subscribe subscribe optionsoptions

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add friend vs. add friend vs. subscribe?subscribe?

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audience audience selectorselector

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subscribesubscribepros and cons?pros and cons?

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engagement engagement more, or less?more, or less?

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

personal personal || professional professional || privateprivate

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

photo photo privacyprivacy

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

privacy privacy defaultdefaultMobile

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

privacy privacy settingssettings

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

privacy privacy settingssettings

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

posts by others posts by others visibilityvisibility

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tag tag settingssettings

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

app app privacyprivacy

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline: timeline: activateactivate

facebook.com/about/timeline

bit.ly/5minTimeline

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timeline timeline (profile)(profile)

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cover: cover: brandingbranding

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timeline: timeline: featuresfeatures

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline: timeline: about youabout you

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timeline: timeline: view asview as

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline timeline storiesstories

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline: timeline: featuredfeatured

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timeline: timeline: filling gapsfilling gaps

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timeline: timeline: mapmap

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timeline: timeline: activity logactivity log

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timeline: timeline: hide/allowhide/allow

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline timeline activityactivity

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

timeline, ticker timeline, ticker chatchat

Source: searchengineland.com

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listslistssmart vs. friendsmart vs. friend

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smart smart listslists

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smart list smart list notificationnotification

source: businessinsider.com

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edit edit listslists

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update to update to listslists

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

birthdays birthdays & pokes!& pokes!

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

ticker: ticker: activity storiesactivity stories

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

ticker ticker activityactivity

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

tickertickerdiscover fan pages!discover fan pages!

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

read.read.watch. listen.watch. listen.

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

add apps add apps to your timelineto your timeline

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

app app privacyprivacy

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

app activity: app activity: tickerticker

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spotify: spotify: private listeningprivate listening

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

music music discoverydiscovery

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

news feednews feed top stories & recent stories top stories & recent stories

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

news feed: news feed: pagespages

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

edgerank edgerank for pagesfor pages

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page page engagementengagement

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5,000 5,000 characterscharacters

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

contextual contextual adsads

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place place pagespages

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

ssl ssl requirementrequirementMandatory: October 1Mandatory: October 1stst, 2011, 2011

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

tabs tabs removalremoval

October 31, 2011:October 31, 2011:No more No more

Discussions or Discussions or Reviews TabsReviews Tabs

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

fan updates fan updates removedremoved

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

fbml fbml to iframesto iframesJune 1, 2012June 1, 2012

source: blog.wildfireapp.com

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timeline timeline for pages?for pages?

source: mashable.com

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

inner circle inner circle with mariwith mariGO TO: www.innercirclewithmari.com

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Oct 25.Oct 25.20112011

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.com/.com/bookbook

© 2011 Mari Smith | marismith.com | facebook.com/marismith | @marismith | marismith.com/g+

thank you...thank you...