istrategy london - five facebook strategies for maximum impact, reach and roi mari smith, mari...
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With Facebook's vast changes and evolution in 2012, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – will reveal five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth.TRANSCRIPT
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
for Maximum Maximum Impact, Reach & ROI
MARI SMITH
Social Media Thought Leader
FiveFiveFacebook Facebook StrategiesStrategies
FiveFiveFacebook Facebook StrategiesStrategies
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
1. 1. Drive online trafficDrive online traffic
2. 2. Drive foot trafficDrive foot traffic
3. 3. Build communityBuild community
4. 4. Generate leadsGenerate leads
5. 5. Boost salesBoost sales
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Biggest headache?Biggest headache?Biggest headache?Biggest headache?
visibilitvisibilityy
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Pay Pay to playto playPay Pay to playto play
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
SolutionSolution??SolutionSolution??
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Drive Drive onlineonline traffictrafficDrive Drive onlineonline traffictraffic11.
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: Wholefoods: WholefoodsExampleExample: Wholefoods: Wholefoods
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Content Content is King!is King!Content Content is King!is King!HighlyHighly shareableshareableHighlyHighly shareableshareable
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: : Carol’s Carol’s DaughterDaughter
ExampleExample: : Carol’s Carol’s DaughterDaughter
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: Costa : Costa coffeecoffee
ExampleExample: Costa : Costa coffeecoffee
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExampleExample: Costa : Costa coffeecoffee
ExampleExample: Costa : Costa coffeecoffee
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Editorial Editorial calendarcalendarEditorial Editorial calendarcalendar
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Post outside Post outside business hoursbusiness hours
Post outside Post outside business hoursbusiness hours
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Mix upMix upPHOTOSPHOTOS++TEXTTEXT
Mix upMix upPHOTOSPHOTOS++TEXTTEXT
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Give away your best stuff
Give away your best stuff
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Embrace sharingyour content
Embrace sharingyour content
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Drive foot trafficDrive foot traffic
22.
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Create irresistible offers
Create irresistible offers
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Include clear CTA’sInclude clear CTA’s
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
BuildBuild community community BuildBuild community community33.
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Engagement Engagement is is Queen!Queen!
Engagement Engagement is is Queen!Queen!
……and she rules and she rules
the house!the house!
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Biggest Biggest fear?fear?Biggest Biggest fear?fear?
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
MUST MUST respondrespondMUST MUST respondrespond
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Create Create superfans!superfans!Create Create superfans!superfans!
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Fan PageFan Page Friday Friday Fan PageFan Page Friday Friday
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Generate Generate leadsleadsGenerate Generate leadsleads44.
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Contests Contests sweepstakes, drawingssweepstakes, drawings
Contests Contests sweepstakes, drawingssweepstakes, drawings
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
ExamplesExamples ExamplesExamples
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Boost Boost salessalesBoost Boost salessales55.
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Live video, Live video, chatchatLive video, Live video, chatchat
•LinqtoLinqto•LivestreamLivestream•Google HangoutGoogle Hangout
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Host “Host “officeoffice hourshours””Host “Host “officeoffice hourshours””
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
“Facebook is the next generation Internet”“Facebook is the next generation Internet”
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
TakeawaysTakeaways• Content is Content is KINGKING• Create Create SHAREABLE SHAREABLE contentcontent• Fans turn on Fans turn on NotificationsNotifications• Experiment with Experiment with OFFERSOFFERS• Engagement Engagement is QUEENis QUEEN• Build Build communitycommunity, SUPERFANS, SUPERFANS• Run Run CONTESTSCONTESTS, sweepstakes, drawings, sweepstakes, drawings• Host LIVE online Host LIVE online eventsevents• Ask for the Ask for the salesale!!
© 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Connect with Mari on these sites:
Facebook: www.facebook.com/marismith
Twitter: @marismith
Google+: www.google.com/+marismith
Mari’s blog: www.marismith.com
Got Got questions?questions?