how to master the social web in six easy steps - mari smith
DESCRIPTION
Mari Smith's social media keynote - presented at Peak Potentials' "World's Greatest Marketing Seminar" in Los Angeles on September 14th, 2013. Learn how to apply these six steps to your business and any social network sites you choose to use. Find out more about Mari's offerings at http://www.marismith.com/training/TRANSCRIPT
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© 2013 Mari Smith International, Inc
MARI SMITHSocial Media Thought Leader
How To Master The How To Master The Social Web Social Web
In 6 Easy StepsIn 6 Easy Steps
How To Master The How To Master The Social Web Social Web
In 6 Easy StepsIn 6 Easy Steps
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http://youtu.be/J69lmO3dngg
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Social Media Social Media OVERWHELMOVERWHELMSocial Media Social Media OVERWHELMOVERWHELM
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Data Data OverloadOverloadData Data OverloadOverload
““90% of data in the 90% of data in the world today has world today has
been created within been created within the last two years.”the last two years.”
Source: IBMSource: IBM
““90% of data in the 90% of data in the world today has world today has
been created within been created within the last two years.”the last two years.”
Source: IBMSource: IBM
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Your BIGGEST Your BIGGEST Social Media Social Media CHALLENGE?CHALLENGE?
Your BIGGEST Your BIGGEST Social Media Social Media CHALLENGE?CHALLENGE?
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TIME!TIME!TIME!TIME!
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Solution:Solution:Solution:Solution:
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In stillness, In stillness, I find my true self. I find my true self.
In stillness, In stillness, I find my true self. I find my true self.
~Deepak Chopra~Deepak Chopra~Deepak Chopra~Deepak Chopra
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1. 1. Clarity Clarity – FOCUS!– FOCUS!1. 1. Clarity Clarity – FOCUS!– FOCUS!
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Example Example – Air Tahiti – Air Tahiti Example Example – Air Tahiti – Air Tahiti
Reiana Layton
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Airlines Airlines – – TOP Socially DevotedTOP Socially DevotedAirlines Airlines – – TOP Socially DevotedTOP Socially Devoted
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Design Design – – eye-catchingeye-catchingDesign Design – – eye-catchingeye-catching
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Example Example – Burcu Unsal – Burcu Unsal Example Example – Burcu Unsal – Burcu Unsal
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Personal Profilevs.
Fan Page?
Personal Profilevs.
Fan Page?
514k!514k!514k!514k!
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514,751514,751
950,000+950,000+
Audience Audience – Friends, Fans, Followers, – Friends, Fans, Followers, Subscribers Subscribers
Audience Audience – Friends, Fans, Followers, – Friends, Fans, Followers, Subscribers Subscribers
Mari’s Peeps!
Mari’s Peeps!
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2. 2. Authentic Authentic VOICE VOICE2. 2. Authentic Authentic VOICE VOICE
Online / OfflineOnline / OfflineOnline / OfflineOnline / Offline
CONGRUENCECONGRUENCE
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HumanizeHumanizeHumanizeHumanize
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Mayor of CalgaryMayor of CalgaryMayor of CalgaryMayor of Calgary
@nenshi@nenshi@nenshi@nenshi
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http://youtu.be/QUCfFcchw1w
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3. 3. ContentContent3. 3. ContentContent
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Authority: root word = AuthorAuthority: root word = Author
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Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent
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Give away your best stuff
Give away your best stuff
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4. 4. EngagementEngagement4. 4. EngagementEngagement
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Engagement Engagement is Queen!is Queen!Engagement Engagement is Queen!is Queen!
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Mari Mari says…says…Mari Mari says…says…
““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”
@marismith@marismith
““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”
@marismith@marismith
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Socially Socially DevotedDevotedSocially Socially DevotedDevoted
New standard of customer New standard of customer care in social media care in social media
• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)
• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage
• Respond in a timely Respond in a timely mannermanner
New standard of customer New standard of customer care in social media care in social media
• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)
• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage
• Respond in a timely Respond in a timely mannermanner
Source: sociallydevoted.socialbakers.com
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“The best businesses begin with
EMPATHY@BrianSolis
”
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~Maya Angelou~Maya Angelou
I've learned that people will forget what you
said, people will forget what you
did, but people will never
forget how you made them
I've learned that people will forget what you
said, people will forget what you
did, but people will never
forget how you made them
feel.
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Twitter Twitter Shoutout!Shoutout!Twitter Twitter Shoutout!Shoutout!
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Facebook Facebook Shoutout!Shoutout!Facebook Facebook Shoutout!Shoutout!
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5. 5. ConversionConversion5. 5. ConversionConversion
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Promotion Promotion – 20/80– 20/80Promotion Promotion – 20/80– 20/80
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Clear offers, CTA’sClear offers, CTA’s
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Example: Example: Gina Alexander Photo HandbagGina Alexander Photo Handbag
Example: Example: Gina Alexander Photo HandbagGina Alexander Photo Handbag
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$28,000 $28,000 in 24 hours!in 24 hours!$28,000 $28,000 in 24 hours!in 24 hours!
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6. 6. Track & MeasureTrack & Measure6. 6. Track & MeasureTrack & Measure
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How To Master The Social WebIn 6 Easy Steps
How To Master The Social WebIn 6 Easy Steps
Step #1: CLARITYStep #1: CLARITY
Step #2: VOICE Step #2: VOICE
Step #3: CONTENT Step #3: CONTENT
Step #4: ENGAGEMENTStep #4: ENGAGEMENT
Step #5: CONVERSIONStep #5: CONVERSION
Step #6: MEASURE Step #6: MEASURE
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COI COI vs. vs. ROIROICOI COI vs. vs. ROIROI
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Recap
1.1. CLARITY CLARITY & Focus& Focus2.2. Authentic Authentic VOICEVOICE3.3. CONTENTCONTENT4.4. ENGAGEMENTENGAGEMENT5.5. CONVERSIONCONVERSION6.6. Track & Track & MEASUREMEASURE
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Takeaways
• Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN.• Curate “OPC”.Curate “OPC”.• Post/share every day.Post/share every day.• Repurpose your content.Repurpose your content.• Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar.• Delegate as much as possible.Delegate as much as possible.• Add YOU in the engagement: Add YOU in the engagement: humanize!humanize!• Be memorable by how you make people Be memorable by how you make people feelfeel..• Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service.• Keep it FUN!Keep it FUN!• Ask for the sale!Ask for the sale!
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got got questions?questions?
Connect with Mari on these sites:
Facebook: www.facebook.com/marismith
Twitter: @marismith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com