f1 factsheet - formula 1 · 1.76b cumulative audience 490m unique viewers (+10% vs ‘17) fastest...

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BROADCASTIN NEARLY

2TERRITORIESWORLDWIDE

>7,000

4.1MIN 2018

+8%VS 2017

195,000AVERAGE PER RACE

ATTENDANCE

4.8BNIMPRESSIONS DURING2018 SEASON (+6%)

1.9BNIMPRESSIONS DURING 2018 SEASON (+16%)

463MVIDEO VIEWS DURING 2018 SEASON (+106%)

F1 CLIPS NOW AVAILABLE TO BROADCASTERS VIA F1 INSIGHT

506

F1® FACT SHEET

RACES21 COUNTRIES5 CONTINENTS

1.76BCUMULATIVE AUDIENCE

490MUNIQUE VIEWERS (+10% vs ‘17)

FASTEST GROWING MAJOR SPORT ON SOCIAL MEDIA IN 2018

22.2M SOCIAL MEDIA FOLLOWERS

GLOBAL FANS

DATA GENERATED BY EACH CAR PER RACE WEEKEND

16GB

SENSORS ON EACH FORMULA 1 CAR

300+

OF BROADCAST CONTENT STORED ON EACH CAR PER RACE WEEKEND

70GB

RECORD SPEED (MONTOYA, 2005)

231MPH

+54%

3.8BNIMPRESSIONS DURING2018 SEASON (+94%)

*Global fan number based on actual data in 27 markets, and estimates in other global markets

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