f1 factsheet - formula 1 · 1.76b cumulative audience 490m unique viewers (+10% vs ‘17) fastest...

1
BROADCAST IN NEARLY 2 TERRITORIES WORLDWIDE >7,000 4.1M IN 2018 +8% VS 2017 195,000 AVERAGE PER RACE ATTENDANCE 4.8BN IMPRESSIONS DURING 2018SEASON (+6%) 1.9BN IMPRESSIONS DURING 2018 SEASON (+16%) 463M VIDEO VIEWS DURING 2018 SEASON (+106%) F1 CLIPS NOW AVAILABLE TO BROADCASTERS VIA F1 INSIGHT 506 F1 ® FACT SHEET RACES 21 COUNTRIES 5 CONTINENTS 1.76B CUMULATIVE AUDIENCE 490M UNIQUE VIEWERS (+10% vs ‘17) FASTEST GROWING MAJOR SPORT ON SOCIAL MEDIA IN 2018 22.2M SOCIAL MEDIA FOLLOWERS GLOBAL FANS DATA GENERATED BY EACH CAR PER RACE WEEKEND 16GB SENSORS ON EACH FORMULA 1 CAR 300+ OF BROADCAST CONTENT STORED ON EACH CAR PER RACE WEEKEND 70GB RECORD SPEED (MONTOYA, 2005) 231MPH +54% 3.8BN IMPRESSIONS DURING 2018SEASON (+94%) *Global fan number based on actual data in 27 markets, and estimates in other global markets

Upload: others

Post on 16-Mar-2020

18 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: F1 FACTSHEET - Formula 1 · 1.76b cumulative audience 490m unique viewers (+10% vs ‘17) fastest growing major sport on social media in 2018 22.2m social media followers global fans

BROADCASTIN NEARLY

2TERRITORIESWORLDWIDE

>7,000

4.1MIN 2018

+8%VS 2017

195,000AVERAGE PER RACE

ATTENDANCE

4.8BNIMPRESSIONS DURING2018 SEASON (+6%)

1.9BNIMPRESSIONS DURING 2018 SEASON (+16%)

463MVIDEO VIEWS DURING 2018 SEASON (+106%)

F1 CLIPS NOW AVAILABLE TO BROADCASTERS VIA F1 INSIGHT

506

F1® FACT SHEET

RACES21 COUNTRIES5 CONTINENTS

1.76BCUMULATIVE AUDIENCE

490MUNIQUE VIEWERS (+10% vs ‘17)

FASTEST GROWING MAJOR SPORT ON SOCIAL MEDIA IN 2018

22.2M SOCIAL MEDIA FOLLOWERS

GLOBAL FANS

DATA GENERATED BY EACH CAR PER RACE WEEKEND

16GB

SENSORS ON EACH FORMULA 1 CAR

300+

OF BROADCAST CONTENT STORED ON EACH CAR PER RACE WEEKEND

70GB

RECORD SPEED (MONTOYA, 2005)

231MPH

+54%

3.8BNIMPRESSIONS DURING2018 SEASON (+94%)

*Global fan number based on actual data in 27 markets, and estimates in other global markets