eyeo 2014 - thinking with data
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Intuition Still Matters
Using Tableau to Think with your Data
Ben Jones@DataRemixedJuly 13th, 2014
"We used to use intuition; now we use analytics."- IBM ad*
*and virtually everyone else in BI, at some point or another
“The only real valuable thing is intuition”
- Albert Einstein
Intuition – n The ability to understand something immediately, without the need for conscious reasoning
From Latin intuērī – to look at, to gaze upon
[Chipman, 1996] http://www.cs.umd.edu/class/spring2002/cmsc838f/preattentive.ppt#267
“Intuition will tell the thinking mind where to look next” - Jonas Salk
“Something has to tell you when the law of diminishing returns is kicking in. And that something is intuition.”- Garry Kasparov
Thinking with your data
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