where data science meets design thinking
TRANSCRIPT
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Making banking joyful through insights & design: where data science meets design thinking
Jurgen Meerschaege - DBS
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Making banking
joyful?
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Unbundling of a bank
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Outside-In Thinking
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Where the magic happens …
Data science
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Borrowing from the tech/start-up scene
Lean startup experiments Data as a differentiator Ethnographic research
Design thinking
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Discover Define Design Deliver
Data
analytics
Ethno- graphic
research ZCR
a/b testing
UX experiments
Where data science meets design thinking Data
wrapping
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No HIPPOs!
David Yarrow – Hippos of Zambia
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Making banking joyful through insights & design: where data science meets design thinking
Jurgen Meerschaege – DBS
@jurgenjm