eyeo 2014 - Thinking with Data

Download eyeo 2014 - Thinking with Data

Post on 04-Dec-2014




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Intuition Still Matters: Using Tableau to Think with your Data


  • 1. Intuition Still Matters Using Tableau to Think with your Data Ben Jones @DataRemixed July 13th, 2014

2. "We used to use intuition; now we use analytics." - IBM ad* *and virtually everyone else in BI, at some point or another 3. The only real valuable thing is intuition - Albert Einstein 4. Intuition n The ability to understand something immediately, without the need for conscious reasoning From Latin intur to look at, to gaze upon 5. [Chipman, 1996] http://www.cs.umd.edu/class/spring2002/cmsc838f/preattentive.ppt#267 6. Intuition will tell the thinking mind where to look next - Jonas Salk 7. Something has to tell you when the law of diminishing returns is kicking in. And that something is intuition. - Garry Kasparov 8. Thinking with your data