everything google: alerts, adwords & analytics

A is for Google

Alerts, Analytics, and Adwords…

Getting Google to work for you.

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Who is Sanjay Singhal

• And why should you listen to me about web tools and traffic?– Seven years of e-commerce experience. Pretty much since the beginning.

• SimplyAudiobooks.com– 150,000 visitors a month

• Graboid.com– 4.2 million visitors a month

• Mealchase.com– Just getting going

– 45,000 visitors a month

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Alerts, Analytics, and Adwords

• Google provides great tools to help any web-based business be more successful.

• Alerts– Find out what people are

saying about you

• Analytics– Find out how well your

website is doing

• Adwords– Get visitors to your website

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Alerts

• Google Alerts is a service that sends you an email with links to any internet hit with keywords that you specify– Blogs

– Websites

– News Stories

– Youtube Videos

• What can you get alerted about?– You

– Your industry

– Your competition

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Signing up for Alerts

• Alerts.google.com

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Verify

• Alerts.google.com

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What You Get

• Alerts.google.com

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Analytics

• Google Analytics is a free service you can use to get deep information on what people are doing with your website.– Visitor volume trends

– Where they’re coming from

– What pages they go to on your site

• Can you do it yourself?– No

• Then why are you talking about this?– So you *know* about it

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How Analytics Works

• analytics.google.com

• How does it work?– Sign up for an account

– Enter basic website information

– Get a snippet of code to insert on every page of the site

• Analytics then reports back– Tracks each visitor via a cookie

– Tells you interesting information about them and what they do on the site

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You Can Learn What?

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You Can Learn What?

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Out of Curiousity

• Hi Steve Jobs

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Adwords

• Adwords is a way to advertise on Google

• Adwords was a revolution (and not invented by Google)– Pay per click, not per impression

– Context-sensitive

• It is the most targeted, cost-effective advertising medium there is– Only people who are looking for your product will see you

– You only pay if they’re interested enough to come to your site

• Any flaws?– Limited volume, non-interruptive

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Adwords

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Adwords

• Is it complicated?– It can be

• Can I do it myself?– Yes!

• Adwords.google.com– Bottom left of page

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Adwords

• Is it complicated?– Just follow

your nose

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Adwords

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Adwords

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Adwords

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Adwords

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Getting Adwords to Really Work

• Location, Location, Location

• So pick your keywords carefully!– Be creative, this is an art

– Episodes vs Shows

• Tidbits– Quality score and minimum bids

– Adwords editor

– Golden triangle (not necessarily)