#europeansp--sharepoint's social media scorecard
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SharePoint’s Social Media ScorecardChristian Buckley
cbuck@axceler.com@buckleyPLANET
My BackgroundChristian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now BPOS-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home
Axceler Overview• Improving Collaboration for 16+ Years
– Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms
– Delivered award-winning administration and migration software since 1994
– Over 2,000 global customers
• Dramatically improve the management of SharePoint– Innovative products that improve security, scalability,
reliability, “deployability”– Making IT more effective and efficient and lower the total
cost of ownership
• Focus on solving specific SharePoint problems (Administration & Migration)– Coach enterprises on SharePoint best practices– Give administrators the most innovative tools available– Anticipate customers’ needs– Deliver best of breed offerings– Stay in lock step with SharePoint development and market trends
Agenda
• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social
media dialogues (many-to-many).
It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”
Wikipedia.org
Definitions
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
The Social Informatics
Shift
The Social Informatics Shift
Social Informatics is the study of information and communication tools in cultural and
institutional contexts.
It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives,
examining the changing way in which we do business.
(Wikipedia)
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Btw, the word “app” wasmade “word of the year” 2011
The Social Informatics Shift
97 9899 00
01
02
03
04
05
06
SixDegrees.com
LiveJournalRyze
FriendsterFotolog
LinkedInMySpaceTribe.Net
XingLast.fm
OrkutFlickr
FacebookDodgeball
YouTubeXanga
NingYahoo360
Bebo
WindowsLiveSpacesTwitter
The Future of Social Media
1. Community management tools2. Open identity3. Microblogging4. Social CRM5. Enterprise applications gaining a social layer6. Activity streams7. Social search, analytics, and filtering8. Enterprise social media workflow9. Automated compliance monitoring10. Next-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224
Emerging Enterprise Technologies
• Ease of Entry – Internal, External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
• Extensibility
The Scorecard / Criteria
• Facebook• Ning• Yammer• Salesforce• Google+• Jive• Box.net
The Contenders
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store
FacebookFeatures Scorecard
• Ease of Entry – Internal F, External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A• Extensibility D-
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Ning
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Ning
• Branding and visual design• Moderation and privacy controls• Activity feeds• RSS feeds• Photos and videos• Real-time chat• Groups / discussion forums• Events• Blogging• App store with tools for YouTube,
LinkedIn, Facebook, Google Apps
NingFeatures Scorecards
• Ease of Entry – Internal C, External B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B• Extensibility C
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Everyone I follow within my org
Threaded FB like discussions
Post a Status
• Enterprise social networking• Secure collaboration with internal and
external people• Search archives of messages/profiles/tags• Mobile app
YammerFeatures Scorecards
• Ease of Entry – Internal A, External F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C• Extensibility F
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Post a Status
Threaded FB like discussions
Messages/Alerts
CustomDashboard
• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts
SalesforceFeatures Scorecard
• Ease of Entry – Internal A, External F• Discovery B• Contextual Search D• Enterprise Content Management C+• Building Communities D• Team Collaboration D• Real-Time Connections C• Extensibility F
• Microblogging• Ability to filter your contacts, feeds• Photo aggregation from circles• Search across your streams
Google+Features Scorecard
• Ease of Entry – Internal A• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities F• Team Collaboration B• Real-Time Connections B• Extensibility F
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Set up “observations” about companies, competitors,
events, products, etc
Publish your observations
Interact with others about your observations, allow
people to connect ideas and solutions
Create or join communities around products, markets,
ideas and align/connect your observations
Track metrics and activity around those markets
Connect your ideas to markets, creating a web of
ideas to help you and others see patterns and trends
Attach observations to business requirements
and strategies
Track conversations around each idea, cross-
reference other observations
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Create agents to listen to social media
networks and find relevant information
Organize how you will view the results
of your agents
Teams have real-time presence awareness, ability
to capture conversations and attach to observations
Wherever you are in the environment, connect with others
and build the social web
• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness
JiveFeatures Scorecard
• Ease of Entry – Internal A, External A• Discovery A• Contextual Search A• Enterprise Content Management B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost C• Extensibility B
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
Comment/Tag this box (folder)
Ongoing commentsTask Pane
• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting
Box.netFeatures Scorecard
• Ease of Entry – Internal B, External A• Discovery C• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D• Cost B• Extensibility D
Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search
SharePoint 2010Features Scorecard
• Ease of Entry – Internal A+, External C• Discovery B+• Contextual Search B+• Enterprise Content Management B+• Building Communities C• Team Collaboration B• Real-Time Connections B• Cost D• Extensibility A-
• SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs
Final Scorecard
What users are asking for• Your team wants to build out a Facebook-like
social networking solution on your intranet.From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements
What users are asking for• Your team wants to build an intranet version
of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.
What users are asking for• Your team would like to access critical
content and applications offline, and through their personal devices.
The SharePoint Solution
Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).
NewsGator
• Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint
• Expanded trackable items• Daily news digest
http://www.newsgator.com
NewsGator
• Add individuals, groups, and hashtags
• Create groups, each of which have their own microblog, documents, calendar, and other capabilities
• Statistics on social activity
Attini
• Provisioning process for adding new users• Attini Talk provides microblogging, nested
comments, sharing, mentions and badges• Improved blog capability, plus • Aggregate news, and • Aggregate video assets
http://www.attini.com
SnapWorkSocial
• Microblogging• My Site integration• Task integration• Aggregate feeds• On-prem, cloud, and Office365
http://www.snapworksocial.com
Final thoughts• Identify business gaps that can be filled by social features
• Ensure a cultural fit for these new features
• Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.
• Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com
Contact me
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