sharepoint's social computing scorecard - devconnections orlando 2011
DESCRIPTION
An outline of the leading social computing platforms and how they compare to the out of the box functionality in SharePoint 2010TRANSCRIPT
SharePoint’s Social Computing Scorecard
Christian Buckley
Axceler
@buckleyplanet
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now BPOS-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversary
My background
• Improving Collaboration for 16+ Years● Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms● Delivered award-winning administration and migration
software since 1994● Over 2,000 global customers
• Dramatically improve the management of SharePoint
● Innovative products that improve security, scalability, reliability, “deployability”
● Making IT more effective and efficient and lower the total cost of ownership
• Focus on solving specific SharePoint problems (Administration & Migration)
● Coach enterprises on SharePoint best practices● Give administrators the most innovative tools available● Anticipate customers’ needs● Deliver best of breed offerings● Stay in lock step with SharePoint development and market trends
Axceler overview
• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up
Agenda
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).
It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”
Wikipedia.org
Definitions
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
The history of social media in a blink, http://mbresseel.spaces.live.com/Blog/cns%2133234018BF280C82%21345.entry
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
The Social Informatics
Shift
The Social Informatics Shift
Social Informatics is the study of information and communication tools in cultural and institutional contexts.
It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives, examining the changing way in which we do business.
(Wikipedia)
Btw, the word “app” was just made “word of the year” 2011
The Social Informatics Shift
The History of Social Media
Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/
Bulletin Board Systems (BBS’s) – (1979 – 1995)
The History of Social MediaCommercial Online Services
(1979 – 2001)
http://socialmediarockstar.com/history-of-social-media
What is Social Media in the Enterprise?
The Dawn of the Word Wide Web – 1991
What is Social Media in the Enterprise?
IRC, ICQ and Instant Messenger
The History of Social Media
P2P – BitTorrent – and “Social” Media Sharing
The History of Social Media
Social Networking & Social News Websites
What is Social Media in the Enterprise?
The History of Social Media
The Real-Time Statusphere & Location-based Social Web (2008 – ???)
The Future of Social Media
1. Community management tools
2. Open identity
3. Microblogging
4. Social CRM
5. Enterprise applications gaining a social layer
6. Activity streams
7. Social search, analytics, and filtering
8. Enterprise social media workflow
9. Automated compliance monitoring
10. Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224
Emerging Enterprise Technologies
• Ease of Entry – Internal
• Ease of Entry – External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
The Scorecard / Criteria
• Facebook• Ning
• Yammer• Salesforce
• Google docs• Jive
• Box.net
The Contenders
• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store
Features Scorecard• Ease of Entry – Internal F• Ease of Entry – External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Ning
An online platform for people to create their own social networks.
Launched in October 2005 by Marc Andreessen and Gina Bianchini
• Branding and visual design• Moderation and privacy controls• Activity feeds• RSS feeds• Photos and videos• Real-time chat• Groups / discussion forums• Events• Blogging• App store with tools for YouTube,
LinkedIn, Facebook, Google Apps
Ning
Features Scorecards• Ease of Entry – Internal C• Ease of Entry – External B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B
• Enterprise social networking• Secure collaboration with internal and
external people• Search archives of messages/profiles/tags• Mobile app
Yammer
Features Scorecards• Ease of Entry – Internal A• Ease of Entry – External F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C
Post a Status
Threaded FB like
discussionsMessages/Alerts
CustomDashboard
• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts
Salesforce
Features Scorecard• Ease of Entry – Internal A• Ease of Entry – External F• Discovery B• Contextual Search D• Enterprise Content Management C+• Building Communities D• Team Collaboration D• Real-Time Connections C
• Worldwide document collaboration• Real time amendments• Document Chat
Google Docs
Features Scorecard• Ease of Entry – Internal A-• Ease of Entry – External B• Discovery F• Contextual Search F• Enterprise Content Management C• Building Communities F• Team Collaboration B+• Real-Time Connections B
JiveJive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software.
Jive
Jive
• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness
Jive
Features Scorecard• Ease of Entry – Internal A• Ease of Entry – External A• Discovery A• Contextual Search A• Enterprise Content Management B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost
• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting
Box.net
Features Scorecard• Ease of Entry – Internal B• Ease of Entry – External A• Discovery ?• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D
• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search
SharePoint 2010
Features Scorecard• Ease of Entry – Internal A+• Ease of Entry – External C• Discovery B+• Contextual Search B+• Enterprise Content Management B+• Building Communities C• Team Collaboration A• Real-Time Connections B
• SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs
Final Scorecard
Your Feedback is Important
Please fill out a session evaluation form drop it off at the conference
registration desk.
Thank you!
• Christian [email protected]+1 [email protected]
• Additional Resources ● Enabling Social Media through Metadata http://slidesha.re/gdjoaz● Managed Metadata in SharePoint 2010, Scott Singleton http://
slidesha.re/hNPeAQ● The Battle for Metadata in SharePoint 2010, Michal Pisarek http://
bit.ly/g7vFWN
Contact me