Market Transformation

Balanced Scorecard

Scorecard Example - DWHR

2009 Market Transformation Scorecard

Element Metrics (weighting)Metric Value Levels

Score50% 100% 150%

ULTIMATE OUTCOMES

a) Participating Builders 51 61 71 /15

b) Units installed (new build) as a percentage of 2009 housing starts

9.0% 11.0% 12.0% /55

MARKET EFFECTS

c) Customer Awareness Survey - baseline 32%

32% 36% 40% /15

d) Builder Knowledge Survey - baseline 75%

75% 79% 83% /15

What is a balanced scorecard

• a performance management tool utilizing key performance indicators to measure whether day-to-day short term activities are aligned with long term goals

How metrics are derived

1. Establish Overall Objective• Encourage lasting structural and behavioural changes in the marketplace,

resulting in increased adoption of Drain Water Heat Recovery

2. Identify Barriers Preventing Market Adoption• Limited availability• Lack of consumer & builder awareness• Lack of information• Uncertainty about performance • Resistance to new products• High initial capital cost

3. Establish Ways to Reduce Barriers • Increase the number of individuals using the technology• Increase the number of units that are purchased• Provide incentives to encourage adoption and reduce cost• Host workshops to increase education and awareness• Work with manufacturers to establish distribution channels • Provide installation/training assistance

4. Identify Performance Metrics that Signify Adoption in the Marketplace (establish a baseline and short-term goal for each)• Participating builders• Installed units• Customer Awareness• Builder Awareness

How metrics are derived