euro toolbox preview

EURO TOOLBOXan entertaining little presentation from your strategic gang at Euro

USE AND HARM OF STRATEGIC TOOLS AND PROCESSES

WHAT IS A GREAT TOOL?

A GREAT TOOL IS.. .

SIMPLE

in other words,it simplifies complicated things not the other way around

A GREAT TOOL IS.. .

COMMON SENSE

we never underestimate the power of common sense. if the tool contradicts with

it, we throw it in a trash bean

A GREAT TOOL IS.. .

CREATIVE-FRIENDLY

because strategy has no meaning if it doesn’t make sense to creatives

A GREAT TOOL IS.. .

A PROCESS, NOT A TEMPLATE

a great tool takes your steps where you have never been, instead of giving you the

happiness formula

A GREAT TOOL IS.. .

LIBERATING

a great tool will never make you its slave. it will liberate your thinking and inspire great

ideas!

A GREAT TOOL IS.. .

Don Hodge, Managing Director, Strategy, Euro RSCG New York

“Great strategic tools are frameworks

that make it fun and easy to you hang

your own thoughts on”

WHAT IS NOT A GREAT TOOL?

A TOOL THAT COMPLICATES A PROCESS IT WAS CREATED

TO SIMPLIFY

a bad tool is hard to understand and painful to use

Timesheets

A POOR TOOL IS.. .

COMPLEXUNCLEAR

ENSLAVINGBORING

A TEMPLATE

ULTIMATE EVIL STRATEGIC TOOL

IF YOU SEE SOMETHING LIKE THIS, RUN!!!

EURO TOOLBOXsome tools & processes we’ve used and loved

We hand-pick the tools, just like you do your coffee beans

But we only put in our toolbox the ones we’ve used, ended up inspired and happy with the results

So our toolbox is being constantly filled with new and updated processes and tools

CAREFUL SELECTION

OUR FAVOURITE PROCESSES

‘little truth’for great insights

archetypes workshopfor great brand ideas

360 workshopfor great campaigns

desipherfor decoding category

prosumer for decoding people & culture

For full copy of this presentation with detailed tools, workshops and processes description, please leave us a message or a comment on our Facebook page

facebook.com/eurorscgmoscow and ask for the copy of ‘Euro Toolbox’ presentation.

THANK YOUAND ENJOY

Yours, Euro team