euro toolbox preview
DESCRIPTION
A preview of the presentation on tools and processes selected and tested in real life by Euro RSCG Moscow team. Full presentation available on demand.TRANSCRIPT
EURO TOOLBOXan entertaining little presentation from your strategic gang at Euro
USE AND HARM OF STRATEGIC TOOLS AND PROCESSES
WHAT IS A GREAT TOOL?
A GREAT TOOL IS.. .
SIMPLE
in other words,it simplifies complicated things not the other way around
A GREAT TOOL IS.. .
COMMON SENSE
we never underestimate the power of common sense. if the tool contradicts with
it, we throw it in a trash bean
A GREAT TOOL IS.. .
CREATIVE-FRIENDLY
because strategy has no meaning if it doesn’t make sense to creatives
A GREAT TOOL IS.. .
A PROCESS, NOT A TEMPLATE
a great tool takes your steps where you have never been, instead of giving you the
happiness formula
A GREAT TOOL IS.. .
LIBERATING
a great tool will never make you its slave. it will liberate your thinking and inspire great
ideas!
A GREAT TOOL IS.. .
Don Hodge, Managing Director, Strategy, Euro RSCG New York
“Great strategic tools are frameworks
that make it fun and easy to you hang
your own thoughts on”
WHAT IS NOT A GREAT TOOL?
A TOOL THAT COMPLICATES A PROCESS IT WAS CREATED
TO SIMPLIFY
a bad tool is hard to understand and painful to use
Timesheets
A POOR TOOL IS.. .
COMPLEXUNCLEAR
ENSLAVINGBORING
A TEMPLATE
ULTIMATE EVIL STRATEGIC TOOL
IF YOU SEE SOMETHING LIKE THIS, RUN!!!
EURO TOOLBOXsome tools & processes we’ve used and loved
We hand-pick the tools, just like you do your coffee beans
But we only put in our toolbox the ones we’ve used, ended up inspired and happy with the results
So our toolbox is being constantly filled with new and updated processes and tools
CAREFUL SELECTION
OUR FAVOURITE PROCESSES
‘little truth’for great insights
archetypes workshopfor great brand ideas
360 workshopfor great campaigns
desipherfor decoding category
prosumer for decoding people & culture
For full copy of this presentation with detailed tools, workshops and processes description, please leave us a message or a comment on our Facebook page
facebook.com/eurorscgmoscow and ask for the copy of ‘Euro Toolbox’ presentation.
THANK YOUAND ENJOY
Yours, Euro team